email subject lines

Email Marketing Trends: 6 Best Practices for Effective Subject Lines

Did you know that 33% of email recipients use email subject lines to decide whether or not to open an email? And 69% of email recipients drop emails as spam based on the subject line. Now more than ever, businesses are turning to email marketing campaigns to notify customers of goods and services. Every aspect of an email campaign is integral …

Redcappi email marketing software

Start Your Email Marketing Right

As social media flourished, many businesses wandered away from their email marketing, assuming it was an aging medium. In fact, if email marketing had a voice, it would steal a quote from Mark Twain: “The reports of my death have been greatly exaggerated.” Email marketing is alive and well, driven, paradoxically, by the rise of social media. As of 2016, …

Email Marketing Trends - 2017

3 Important Email Marketing Trends for 2017

Although internet marketing has seen many changes over the years, there is one online marketing tool that continues to be effective – email marketing. That may not sound very sexy, but it’s true. According to a press release from MarketingSherpa, 72 percent of adults prefer that companies communicate with them via email. To put that in perspective, only 17 percent prefer …

Optimize Online Conversions

Optimize Online Conversions By Perfecting Your Signup Form and Landing Page

Landing pages on well-designed websites help turn leads into customers. When viewers visit a website, a landing page can be a standalone page on top of the main page, or the main page of a site. It reminds audiences of the latest information – whether it’s a promotion, sale, the latest branding campaign, or a recent event. When it comes …

Email Marketing Resources for Beginners: Design & Layout

Email Marketing Resources for Beginners: Design & Layout

When embarking on a journey towards engaging audiences through email campaigns, some thoughtfulness and planning goes a long way. Before sending out an email to ask for donations and announce a sale, remember that your audience likely receives many marketing emails per day. Thus, make sure your emails are worth opening and reading. We hope you find these email marketing …

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Social Media Tools Boost Email Marketing Software Engagement

Social media is everywhere these days. From businesses to school kids, everyone is using it. To not take advantage of this massive marketing tool would be to miss out on a world of possibilities. However, have you given thought to how this tool can boost your email marketing software engagement? We know that Social Media Tools Boost Email Marketing Software Engagement, …

building email lists offline increases marketing ROI

Building Email Lists Offline to Increase Email Marketing ROI

So you’ve already been told the importance of email marketing and building revenue through email campaigns. But have you considered that there are different ways of building email lists that you might not have considered yet? Ways that don’t even require the internet? Here are some ways you can build an email list offline. Flyers This may sound a bit unconventional …

email marketing list

Revitalize a Thinning Email List By Monitoring This One Key Email Marketing Statistic

Is your email marketing list getting thin? It is downright frustrating to see your list dwindle after putting in so much time and effort.  So how do you fix it?  It starts with aggressively monitoring and being proactive about the unsubscribe rate of your list. Here are a few tips to help revitalize things:  Provide Value – Make sure your message is relevant …