What Can I Do To Avoid The Spam Folder?

Email marketing remains powerful and cost-effective in 2020. Of course, your well-crafted email won’t do your business any good if it never reaches the intended audience. Spam filters have a long and evolving set of reasons for designating a message as spam, but it all comes down to one thing. Reputation, reputation, reputation. To maintain a good reputation with the …

3 Types of Lead Nurturing Emails You Should Use

What typically happens to many businesses is that prospects will sign up for a free offer.  The business will send a series of follow-up emails, but the prospect won’t buy.  It doesn’t necessarily mean that the prospect is not interested, they’re just not ready to buy at that moment.  For example, if a human resource manager signs up for a …

A Foolproof Formula for Effective Welcome Emails

  Studies show that welcome emails get opened and read much more than other types of communications. Yet, many companies still don’t send welcome emails or don’t make the most of this opportunity. Find out more about this simple step that can help engage your newest customers. Act fast: With the automation options available today, there’s no reason to keep …

5 Ways to Collect Emails at Your Next Trade Show

Participating in trade shows is a great way to grow your business and your email list. While the costs involved can be significant, the investment is more likely to pay off if you think strategically about your top priorities and how to achieve them. If you’re trying to grow your email list organically, here are 5 methods you may want …

Growing Your Email List Organically with Account-Based Marketing

  While traditional marketing methods continue to be useful, digital marketing has become the fastest-growing field of marketing. Not only is digital marketing inexpensive, but it also has a lot of potential to increase your customer base by reaching out to potential customers via email. What Is Account-Based Marketing? Within the field of digital marketing, you can also practice account-based …

More Tips to Write Subject Lines To Make Your Subscribers Open Your Emails

Though you already know that you need to have subscribers to have a successful marketing campaign using email, if they aren’t opening them, it isn’t going to work. The best way to ensure that your emails get read is with your subject lines. They are almost as important as the body of the email! Here are some more tips for …

Tips to Write Subject Lines To Make Your Subscribers Open Your Emails

Most business owners know that you need a good list of subscribers if you want to have a successful email marketing campaign. However, if they aren’t opening their emails, it isn’t going to work. Because of this, your subject lines are almost as important (if not more than) as the information that is in them! Here are some tips for …

5 Ways To Organically Grow Your Email Contacts

Many businesses today are losing customers to the lack of follow up because they struggle to organically grow their email contact list. Direct marketing to a greater audience of supporters is just a click away, and RedCappi is here to help! 5 Ways To Organically Grow Your Email Contacts 1. Coupon Offer Offer your visitor a coupon when they register …

3 Simple Ways to Grow Your Email List Organically and Professionally

Email continues to succeed as a means of marketing for three key reasons: it is fast, free, and easily accessible. However, email campaigns cannot be successful without a healthy and accurate collection of email addresses. Fortunately, there are some easy ways to grow your email list organically while enhancing your brand professionally. Below are three simple ways to grow your email list …

Making the Sale Through Autoresponder Sequences

As email marketing becomes more sophisticated, autoresponder sequences are being used more frequently. But autoresponder sequences can also feel overwhelming when you first begin using them. Most email platforms offer a wide array of options that can seem daunting in their complexity. Luckily, there are easy ways to leverage autoresponder sequences to make the most of your email efforts. What …