5 Email Marketing Trends for 2017

Some people think, with the explosion of social media marketing and its great potential going forward, email marketing is in decline as a viable marketing tool. But the truth is, both should have a seat at the table as you formulate your overall marketing strategy. Here are 5 email marketing trends predicted to take off in 2017: Meaningful Brand Experience This has …

Top 3 Email Marketing Resources for Beginners

Top 3 Email Marketing Resources for Beginners   Getting started on email marketing for your brand can seem overwhelming. There are lots of options for designs, templates, schedules, copywriting, and everything you can imagine that goes into an email. To help make getting started a little easier, there are a few things you can learn up front that simplify the …

What top Performing Landing Pages do Differently

About 96% of the people who come to your website aren’t ready to buy anything. So, you only have about 8 seconds to change their minds. With this in mind, how are the top performing businesses using this time to convert these people into a sale? These businesses are doing a lot of testing. They test: ·         The call-to-action: It’s …

Email Marketing Trends: Tips for Effective Subject Lines

It’s true: it takes a lot of effort to successfully market a business and the sheer amount of tips, tricks and general info one must remember is a bit staggering. Yet, whether you’re just starting out as a business or you’ve been in the game for years, it’s important to never forget the small stuff. The tiny touches that can tip …

Email Marketing Trends — How to Keep Your Emails Short and to the Point

We all know that one of the current email marketing trends is to keep your emails short, simple, and to the point. However, many people do not realize the small, seemingly insignificant, things they include in their emails that are really unnecessary. Here are five ways to cut down on unnecessary items in your emails. Do Not Include More Than One Promotion. Don’t include …

Improve Open and Click-Through Rates By Using GIFs and Reminder Emails

Do you have a lot of email subscribers, but you feel that the click-through and conversion rates are a little too low? These three tips can help you improve open and click-through rates. Include GIFs People love GIFs. GIFs are images that are really short, few-second videos that play over and over again. Including a cute, funny, or humorous GIF is bound …

Engaging Subscribers with Contextual Emails is Marketing’s Carpe Diem Moment

Big box online retailers have known for years that customizing product displays based on their customers’ purchase histories can be a key to up-selling. Engaging subscribers with contextual emails takes a page from this playbook and expands on it. Why Contextual Emails are no Longer Optional In a word, the consumer has been spoiled. Leveraging available information to provide your …

10 Intriguing Statistics that Proves Email Marketing is NOT Dead in 2016

How effective is email marketing in 2016?  With all the attention surrounding social media, it’s easy to neglect email or not give it real consideration in your strategy.  However, studies continue to show that email marketing has huge impact on sales conversions, social content shares, and retaining your customers…three very influential factors to your bottom line results.  Growing your list …