What Can I Do To Avoid The Spam Folder?

Email marketing remains powerful and cost-effective in 2020. Of course, your well-crafted email won't do your business any good if it never reaches the intended audience. Spam filters have a long and evolving set of reasons for designating a message as spam, but it...

3 Types of Lead Nurturing Emails You Should Use

What typically happens to many businesses is that prospects will sign up for a free offer.  The business will send a series of follow-up emails, but the prospect won't buy.  It doesn't necessarily mean that the prospect is not interested, they're just not ready to buy...

A Foolproof Formula for Effective Welcome Emails

  Studies show that welcome emails get opened and read much more than other types of communications. Yet, many companies still don't send welcome emails or don't make the most of this opportunity. Find out more about this simple step that can help engage your newest...

5 Ways to Collect Emails at Your Next Trade Show

Participating in trade shows is a great way to grow your business and your email list. While the costs involved can be significant, the investment is more likely to pay off if you think strategically about your top priorities and how to achieve them. If you're trying...

5 Ways To Organically Grow Your Email Contacts

Many businesses today are losing customers to the lack of follow up because they struggle to organically grow their email contact list. Direct marketing to a greater audience of supporters is just a click away, and RedCappi is here to help! 5 Ways To Organically Grow...

Making the Sale Through Autoresponder Sequences

As email marketing becomes more sophisticated, autoresponder sequences are being used more frequently. But autoresponder sequences can also feel overwhelming when you first begin using them. Most email platforms offer a wide array of options that can seem daunting in...