Using Email To Reach Your Audience

In the digital age, connecting with your audience has never been easier and despite this, there is increasing competition and new technology to learn. Learning how to effectively reach your audience via email and is crucial to getting noticed in the modern era. With people checking their email numerous times a day, mastering this approach can help your business soar …

How to Utilize Autoresponder Sequences for Lead Generation Forms

One of the best methods for lead generation is the old “contact us for a free consultation” or “contact us for a free proposal” method, where you have a short form that the interested party fills out and sends to your email inbox. It’s very effective and still used by the majority of businesses that generate leads online. In fact, …

4 Strong Ways to Better Segment Your Email List in 2018

Email segmentation is a powerful technique for your digital strategy. According to Hubspot, segmented and targeted emails generate 58% of all revenue. That’s more than half of revenue driving from one source. You see, email segmentation allows you to send personalized emails that truly resonate with the recipient. Opposed to a general email for the masses, you can speak directly …

How to Offer Remarkable Content to Your Email Subscribers

Growing and nurturing your email list is the lifeblood of your business. The more qualified leads you have coming into your funnel, the more opportunities you create to hone and build relationships with your list, thus, moving them closer to the buying decision. Content is the fuel that helps convert your subscribers into customers. Therefore, nurturing your list with useful, …

How to Avoid the Spam Folder When Doing Cold Email Outreach

The spam folder is the dreadful enemy of every marketer that uses cold email outreach to drum up new business. Cold email is a common in the B2B industry and it’s something many businesses and startups do to find clients. However, when you attempt to scale it, you start to find that your emails land in spam the majority of …

3 Tips for Avoiding Gmail’s “Promotion” Tab

According to ReturnPath, less than half of all Gmail users ever open the “Promotions” tab in their email.   This is bad news for marketers.   Before Gmail’s added the “Promotions” tab, businesses could send content to their email subscribers and only have to worry about avoiding their “Spam” filter – which they pretty much mastered.   But now, marketers …

Email Marketing Trends for 2018

Email marketing continues to have one of the best ROI ratios of all online marketing channels.  However competition is still fierce, so it is important to understand which factors can mean the difference between a response from an email recipient or another unopened email that lands in their trash folder.  In this post we will discuss 3 factors, although not …

3 Tips for Gaining Highly Engaged Email Subscribers

Technology and communication methods continue to change and evolve. However, email still remains the most used digital form of communication. Globally, over 200 billion emails are sent every day. Email marketing can help you engage with targeted consumers and ultimately drive revenue. Also, every dollar spent on email marketing generates an average return of $38 in revenue. Therefore, it’s important to not …

Thought Leaders – Hack Their News

  What is a thought leader? A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. Why should you care about thought leadership? You should always be aiming to build yourself or your brand as thought leaders in the industry because this goal, once …