People no longer make buying decisions based on information they got from a single medium. So smart businesses take a multi-pronged approach to marketing. One example of such a multi-media approach is using social media tools to boost email engagement. Here are 3 ideas to help you do just that:
1. Upload your email list to your social media platforms.
By reaching out to people on your email list and inviting them to connect with you on social media, you can
- take the relationship to a higher level,
- get a better idea of your subscriber’s wants and needs, and
- earn new followers as they share your content with their networks.
Consult your individual social platforms to learn how to upload your email list.
2. Use email outreach to drive more social shares.
Would you like to get influential people and blogs to share your content? Of course you would. Who wouldn’t? Well, to do that, you must have some social proof that your content really is share-worthy. You can use email to get that ball rolling.
When you’ve created a piece of content that you’d like to get shared, send a broadcast email to your email subscriber list announcing the new content, linking to it, and asking them to share it on Facebook, Twitter, Google+, or wherever. When you do this, it’s always a good idea to offer to return the favor. Once a post has a few hundred shares, you can start contacting those bigger sites and more influential people to ask them to share your content too.
3. Collect email addresses on Facebook and Twitter.
You probably know you can create an action button that appears in the header of your Facebook page, and that you can use this button to direct visitors to a lead capture page. But did you know you can also use Twitter to generate leads? Of course, the rule that you must give a prospect something of value in return for their contact information still applies.