One of the most powerful tools in email marketing is that of the email autoresponder. It’s also, unfortunately, one of the most ignored. While an effective autoresponder sequence can single-handedly guide the success of a business, it’s often perceived as complicated, overwhelming, and frustrating. Luckily, it doesn’t have to be this way.
An autoresponder email sequence (sometimes referred to as a drip sequence) is simple enough in theory. It’s a series of pre-written emails that are automatically sent to a subscriber after they perform a desired action.
The most common of these is the welcome or onboarding sequence that occurs when someone subscribes to a list for the first time. In this example a brand new subscriber is sent a series of 5-7 emails helping them to get acquainted with your business. These emails provide valuable content, discounts, and opportunities to establish yourself as an expert.
Other autoresponder sequences are action-based or time-based. If a subscriber clicks on a certain link within an email, it can trigger a sequence of pre-written emails. If you offer subscribers an exclusive discount on their birthday, a time trigger will allow those emails to send without you needing to remember.
The benefits of an autoresponder sequence are huge. You are given the opportunity to build multiple sales funnels and subscriber experiences into your list, and you only need to put the work in once. Write the emails, set up the autoresponder, and that’s it. From there, the system takes care of the rest.
But what about the issue of complexity? Many email platforms offer autoresponders and they go unused because they feel too complicated. That’s where Redcappi comes in. Our email platform was designed to be intuitive, from building subscription forms to setting up your first autoresponder sequence. We understand how valuable these sequences can be to your business’ success, so we developed the platform to encourage autoresponder use.
A single successful autoresponder can make a world of a difference for your business. Not convinced? Head here to try for yourself. Redcappi is completely free for your first 100 subscribers, and we’re sure you’ll fall in love with the platform and its easy autoresponder creation.
For more information, contact us.