With the downturn of economy, pioneers in the email marketing game are offering unlimited emailing capabilities to their members for a fixed monthly subscription fee. Access to unlimited emailing makes for easy methods to grow your business at your convenience, and affords business owners the freedom to campaign as often or as little as they choose, within any given month.
What does “unlimited” really mean? Unlimited stands for access to edgy email campaigns 24 hours a day, thanks to the Internet world that never sleeps. Users can send out multiple email campaigns per month, even daily email messages delivered to inboxes, with the sophisticated tools some of the leading robust platforms make possible. This type of unlimited capabilities are perfect for those users seeking to perfect their brand by drawing in followers and potentially generating sales.
Multiples that are Just Right
Sending multiple campaigns to contacts on your opt-in list certainly exposes your brand to manifold sources and puts your company and your email content, whether a promotion or a message, at the forefront of a contact’s inbox message depository. Welcomed and well-received recurring email messages make your company name somewhat of a constant, and evoke a fervor of excitement towards what the next campaign has to hold. Dedicated subscribers will not only open and click through your campaign, but take advantage of your promotion or coupon and keep the momentum you have set in motion going in a unique mutually-fulfilling cycle.
Going Overboard
Unlimited emailing capabilities can certainly be tricky though, because while you have the power to send recurring campaigns within any given week or month, you must be careful not to go overboard and alienate your existing contacts with too many emails.
So the question really becomes, where do you draw that fine line? Some of the ways to get around sending too many random emails that seem like “too much” is to stray away from email offers and employ a more informative email newsletter, in which you are merely “talking at” your recipients, instead of necessarily trying to sell something. Another method is to devise a multi-part teaching tool, wherein every day, you could send one lesson to be explored, before a following step is presented on a different day.
The rule of thumb to take away from this is that it is important for your opt-in contact lists to know who you are and to have a rough expectation of the style of content and frequency of sending you will be emailing their way. If they have an expectation of receiving daily informative newsletters, they will be less likely to unsubscribe and mark you as spam. By contrast, if your list members are frequently getting hit with coupons and offers, especially multiple unrelated offers to purchase a product or service, they may grow disillusioned with you taking over their inbox and choose to unsubscribe or mark as spam.