The subject line and the first paragraph are the most important parts of a marketing email. The content in the beginning not only grabs the reader’s attention but also sets the tone for the rest of the email.

While there are no wrong ways to start an email, some appeaches are more effective in email marketing. You test different approaches, methods, and models using our free email marketing tools to see which works best for your audience.

Here, we describe generally effective ways to begin writing a marketing email. We also explain how you can use our free email marketing services to determine what works best. So without further ado, here are the right ways to start an email:

The Right Ways to Start An Email

Use a Catchy Subject Line:

The subject line is the first thing the reader will see, so it’s important to make it catchy and relevant to the content l. Use actionable language and avoid using spammy or vague subject lines.

Use a Professional Greeting:

Begin the email with a greeting such as “Hello,” “Hi,” or “Good morning/afternoon.” If you’re writing to a potential B2B client, it may be more appropriate to use a formal greeting such as “Dear [Name]” or “To [Name]”.

Introduce Yourself

If you’re writing to someone you don’t know well, it’s a good idea to introduce yourself in the first line.

State The Purpose Of The Email

Clearly and concisely explain the purpose of the email in the opening line or paragraph. This will help the recipient understand the context of the email and why it is important. This will also separate your emails from spam mail.

Use A Professional And Friendly Tone

Use a tone that is professional but also friendly and approachable. Avoid using slang, emojis, or overly casual language.

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Test Different Ways To Start An Email with RedCappi

Different approaches work for different audiences. For example, your audience may prefer certain greetings and a certain level of professionalism in your emails. You can test different ways to start an email using our free email marketing tools, such as real-time insights, deliverability score, A/B testing, and email automation.

Sign up to RedCappi to use our free email marketing services if you haven’t already.