Ever consider the speaking power of fonts? Your selection of a font in any given campaign is like an exclamation point at the end of a sentence. Fonts say plenty about your company’s vibe and stamp mark the impression you are looking leave!
I am simple…
Whether you are creating a short one or two item promotion or a lengthier informative newsletter, it is best to keep your selection of fonts simple. If you wish to play around with different fonts, try to do so in the Titles, because your audience will respond better to a simple font choice repeated for all the content within the email communication. There is something to be said for simplicity on the eye, and by designing a streamlined email campaign, you will increase the chances of your audience taking the time to navigate and actually read through your email content.
I am classic…
Although there are a far range of possible fonts to incorporate within an email campaign, it may be best to stay classic and simple with font selections including Arial, Helvetica and Trebuchet. After all, you don’t want to distract your readers away from your email content with atypical fonts almost screaming at your audience. Fortunately, what’s great is that email marketing companies have still streamlined this font selection type process for you, offering a handful of the more landmark, signature font options in their email editor platforms that are both stylistically lasting and traditionally ageless.