Top 3 Email Marketing Resources for Beginners

Getting started on email marketing for your brand can seem overwhelming. There are lots of options for designs, templates, schedules, copywriting, and everything you can imagine that goes into an email.

To help make getting started a little easier, there are a few things you can learn up front that simplify the whole process. Here’s a roundup of the top three email marketing resources for beginners.

1. Write Better Email Copy

Roll up your sleeves and get ready to impress. Your email newsletters are a no-fluff zone. Readers can sniff that stuff out immediately. Make your message clear, personable, and on-brand. Think of each email as a mini-story. Start with the main headline before nestling into the details. Keep it about the reader and your copy should do the rest of the work for you.

2. Get Personal

It’s absolutely okay to be yourself. In fact, please be yourself. Your audience is interested in your brand because of your unique voice, so give them what they want. Know your boundaries and bring your personal experiences back around to what you offer. Your readers will love connecting with you more intimately and be compelled to stick around.

3. Think of Your Ideal Client

Outline who your ideal client is: occupation, interests, needs, favorites ways to communicate, pain points, etc. Once you know your niche target audience, your voice will stay consistent throughout your emails and remain relatable.

Ready to dive in and create your own brilliant email campaigns? Contact us to get started on your email marketing journey.
Source: RedCappi Blog