When it comes to building your business, it’s imperative that your business has a solid email list in order to reach customers at level one. Unfortunately, growing an email list is not an easy thing to do. Why? People are wary of joining email lists because they often become spammy, they clog their inboxes, and they offer little in return besides advertisements. So while we could dive deeper into how you should manage your email list, today we’ll simply talk about how to grow your email list organically.
Create a Call-to-Action
The most important thing you can do to grow your email list is to create a solid, enticing, and effective call to action. A call-to-action to join your email list should immediately follow your content, should be about the size of a tweet, and should include a statement and a CTA.
Follow Your Content
After your blog or content is written, your call-to-action should immediately below. To ensure your readers see it, it should be a different font, larger text, or a bold version of what you are writing in.
Size Matters
Keep it short: less than 150 characters. The attention span of your readers on your CTA will not warrant a paragraph. Short and sweet is the key.
Short and Sweet You Say?
A statement telling your readers what’s at stake and a simple CTA to join the email list is all you’ll need. Following this simple guide should help you build your email list the way you want to: organically.
If you have any more questions about how to grow your email list organically or how to produce enticing calls-to-action, please feel free to contact us today and we’d be happy to discuss further!