Social media is everywhere these days. From businesses to school kids, everyone is using it. To not take advantage of this massive marketing tool would be to miss out on a world of possibilities. However, have you given thought to how this tool can boost your email marketing software engagement? We know that Social Media Tools Boost Email Marketing Software Engagement, but how exactly do we leverage them?  Today, we’re going to look at a few specific ways this can be done.

Using social media to engage your audience 

  1. Proactively Connect Via Social Media:  We know that Social Media Tools Boost Email Marketing Software Engagement because we’ve experimented with them and had nice results.  Instead of only relying only on email marketing software campaigns, try searching Social Media for 10-20 of your email recipients & liking, sharing, or commenting on their posts. You can also suggest that they watch for your upcoming campaign.  You may find that you can create much stronger relationships that lead to faster & higher revenues for your business when you combine social media with email marketing software.
  2. Post Your  Email Marketing Campaigns To Social Media:  It’s a good idea to post email campaigns to your various social media platforms.  Most email marketing software companies have ‘share to social options’ that allow you to share with a single mouse click. Posting your campaigns to social can be a great way to grow your email list. One fun idea is to post various contests to your social media accounts encouraging the contestants to sign up for your mailing list. This will motivate people to sign up by bringing value to the table. Another beauty to this method is that it is shareable. Consider making sharing the post part of the contest requirements as well. This will provide further awareness of your campaign and provide the possibility of more sign-ups to your email list.
  3. Post a Teaser:  Another thing to consider is posting a sample of your email marketing newsletter to your social media accounts. This will give your contacts a taste of what they would be getting if they subscribed to your newsletter which might lead to further sign-ups.

These are all things you’ll want to consider when it comes to spreading awareness of your brand and growing loyalty among your customers while also gaining new ones. With the increased use of both social media and email marketing software, your results could be multiplied significantly, so it may be worth some experimentation. If you have any questions, be sure to contact us.