It may seem like casting a wide net is good, and free email marketing is something that you can’t afford not to take advantage of. Think again. The more notifications customers see from you, the more likely they are to send you to the spam folder.
What Are Good Promotion Practices?
Check out our blog post on mobile-friendly campaigns. The reason campaign management experts emphasize curating a simple but memorable experience for recipients is that complicated and excessive emails can be detrimental to your image.
Our team of professionals says that a good rule of thumb is ‘quality over quantity’. Send regular emails, but only necessary ones. The ones you deem important and the ones you skip will feed into your brand.
Here are some examples of promotional emails:
1. Happy Holidays and Co.
Holiday greetings, Mother’s and Father’s day wishes, and maybe even a Valentine’s are a great way of establishing a personal connection with the reader. Still, don’t prep an email for every holiday. In October, a microbrewery, for example, might wish clients a happy American Beer Day, whereas a school might send out emails on national I Care About You Day in October.
This may not exactly be email marketing, but it helps clients and readers build associations with your company. One of the best ways to do this is by segmenting your contact list. Going back to the Beer Day example, multinationals may send their good wishes to American clients but not conservative clients who may take offense.
The best free email marketing solution is to use intelligent software to have pre-made celebratory emails set to go to each segment on a set date. Then, upon acquiring new contacts, one can simply add them to the right segment.
2. Alerts
Alerts tend to contain a discount code or an offer that readers can avail by following a link to your website. On the one hand, it pushes readers to click, but on the other, if your email marketing campaign creators are sending too many, it could make your brand look bad.
If offers are up for grabs more often than not, then readers won’t feel that push to buy a product out of fear of missing out.
3. Targeted Email Marketing Campaign
If you’re sending emails for a specific purpose, perhaps to recruit new customers, you’ll ask your campaign management team to build emails around that. If the target audience is quite specific, A/B testing is a great way to ensure that your strategies are dependable.
By gathering insights to segment A and B’s responses, you can prune and edit the campaign before sending off the final product.
If you’d like to try A/B testing, segmented contact lists, and more, then use RedCappi’s best free bulk email sender software. With our campaign management software tools, email signup form software, and in-house developers who can take your business right to the top of the stack, you can’t miss.
Follow this link to view the free and paid plans.