Improve Open and Click-Through Rates By Using GIFs and Reminder Emails

Do you have a lot of email subscribers, but you feel that the click-through and conversion rates are a little too low? These three tips can help you improve open and click-through rates. 

Include GIFs
People love GIFs. GIFs are images that are really short, few-second videos that play over and over again. Including a cute, funny, or humorous GIF is bound to catch your reader’s eye. Once you have got their attention, they are more like …