Your landing page is often the beginning of a potential customer’s journey to becoming a loyal consumer. Landing pages are extremely effective marketing tools and are often critical to successfully generating leads. Here are a few simple ways to optimize your company’s signup form on your landing page.

Keep it simple

People are more likely to sign up for your product or service if the process is simple and quick. The more information you initially ask for, the less likely you are to encourage people to sign up. Keep it relevant and to a minimum. Consider asking for only a name and an email or have optional fields. Typically between 3 to 5 fields is ideal.


Your form is most effective above the fold. The upper right-hand corner of the page is typically a good place. Having a second form at the bottom of the page gives potential customers another opportunity to sign up. If your copy is compelling, you will lead a consumer to sign up and join your list. 


Many people access the web on mobile devices so it makes sense to have mobile-friendly forms in order to optimize your landing page. It allows people to act immediately instead of having to wait to sign up on a computer. Your conversion rates will increase by providing mobile signups.


The purpose of your signup form is to convert potential customers. In order to do so, it needs to be attractive, visible and draw attention. Make certain branding is consistent and opt for buttons that are brightly-colored. Bright orange and blue buttons provide a high rate of conversions. The button also needs to have specific and compelling wording in order to be effective. Simply saying, “submit” will not provide as many signups. Contrasting the color of the form from the rest of the page is often effective as long as it is still consistent with branding.

Using these simple tips will increase your conversion rates on your landing pages. For more information and tips for optimizing your signup form, please contact us today.