Growing and nurturing your email list is the lifeblood of your business. The more qualified leads you have coming into your funnel, the more opportunities you create to hone and build relationships with your list, thus, moving them closer to the buying decision.
Content is the fuel that helps convert your subscribers into customers. Therefore, nurturing your list with useful, valuable content that offers solutions is key to a successful email marketing strategy. Simply sharing promotions is not enough to keep your audience engaged. Yet, sharing information that resonates with your target audience does the job.
In fact, there are three ways to offer remarkable content to your email subscribers to boost open-rates and engagement.
#1 Publish Newsletters
Newsletters give you the chance to provide amazing value to your subscribers. Also, by having them sent on the same day each month, it builds anticipation for readers to expect their next issue, therefore, improving your open-rates.
From highlighting your new product of the month, sharing your most visited blog posts, sharing company news or updates, or reporting the latest trends in your industry, your newsletter can be a great tool to keep your leads connected to your brand.
#2 Share Blog Posts
Did you know email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: Forbes)? They’ve opted into your list, trust your content, and are willing to promote it to your networks. This is good news for your blog posts because you’re driving more traffic to your website while building awareness.
Also, blog posts are perfect for nurturing your subscribers with useful information. In fact, they should the first to know about it! Be sure that your blog promotional strategy includes sharing it with your list…with each new post.
Finally, don’t forget to use your popular and evergreen blog posts in your automated campaigns. As you gain new subscribers, they should be introduced to the best content you have.
#3 Create and Promote Interactive Content
Interactive content such as quizzes, assessments, calculators, surveys, and polls are killer tools to increase engagement. They give users a different way to consume your content while learning something new. These content formats can be a game-changer for your strategy.
Use tools such as Typeform to create your own quiz or survey for your subscribers. Not only does this improve user-experience for your audience, it also provides you with valuable data you can use to better your customer initiatives and continue giving the public more of what they want.
Today’s consumers value content that goes beyond offers, promotions and product information (Source: Marketing Land). Therefore, use these tips to better your email marketing and deliver remarkable content to your subscribers. Your leads will thank you for it!
Are you ready to amplify your email marketing in 2018? Reach out to us here and let’s chat! We’re equipped to help you increase open-rates, boost engagement, and improve overall revenue.