With more than 50% of emails being opened on mobile phones, email marketing needs to be mobile-friendly. An email marketing campaign is futile if you don’t design it for your mobile-using audience.

Why Is Mobile-Friendly Email Marketing Important?

Previously, marketers only worried about how emails would look for several clients. However, the explosion of mobile devices and portable gadgets has increased the challenge. The number of emails opened on smartphones hiked from 2010 to 2015 by 30%.

So your emails need to be mobile-friendly to make sure you’re not missing out on a window of opportunity to convert leads into customers. Let’s see how to execute a successful mobile-friendly email marketing campaign.

Actionable Ways To Run Mobile-Friendly Email Campaign

Here are some tips for successful execution.

1. Limit Subject Line

While a desktop computer can display 60 characters, a mobile phone shows 25 to 30 characters. However, most subject lines are 41 to 50 characters long for a mobile device. Make sure you limit the length of your subject line but before doing that, get the percentage of subscribers who use a smartphone to open your mails. This way, you can determine the right length for the email.

2. Pre-Header Text

The pre-header text is the first line of your email copy which supports the subject line. It’s also the most ignored, overlooked and left out a section of an email. Since it offers context to the email, you can use it to entice the readers. Although the pre-header length varies by device and client, you can try varying lengths of pre-header text to see what works for you.

3. Practice Concise Writing

A mobile-friendly copy should be concise and to the point. Keep the message short by using consumable and digestible content. You can use short paragraphs and bullets to make it readable for your subscribers. Ensure they understand what action you want them to take through this email.

4. Images Off

Although most smartphones display images, some may not do it by default. You need to give thoughts to your pictures. Enhance reader experience by planning an “images out” strategy. This means your message should make sense regardless of the images.

5. Clear CTAs

If your business targets people who are always on the go, you need to get to the point quickly. Keep your CTAs clear and be upfront. You can place your CTA at the top and make it 44×44 pixel to increase the clickability ratio.

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RedCappi offers email marketing solution plans. Our free email marketing tool and email automation services can automate your email workflows. You can create mobile-friendly email marketing campaigns with RedCappi. Sign up today or watch a demo!