The spam folder is the dreadful enemy of every marketer that uses cold email outreach to drum up new business. Cold email is a common in the B2B industry and it’s something many businesses and startups do to find clients. However, when you attempt to scale it, you start to find that your emails land in spam the majority of the time. Suddenly, you’re doing more and more cold email outreach just to get the spam results as you were getting before, with far less effort. If you want to scale your cold emails and contact more people, you have to learn to avoid the spam folder.

Don’t use marketing words

Don’t use any words in your email copy that might give away the fact that you’re trying to sell something. These types of phrases will make your email much more likely to land in spam. Common industries for spam emails are things like pharmacies, gambling, web design, and digital marketing. The less “buzz words” you use that correspond to these industries, the better.

Setup SPF and DKIM

These are deliverability settings that verify your emails before they’re sent out. DKIM is a technical signature for your emails that tell the receiving provider that the sender is verified and trusted. Additionally, SPF is a way to restrict the SMTP servers that can send mail for your domain. You have to edit the DNS settings of the sending domain to adjust these two settings, but it’s worth it for better results.

Build a reputation slowly

If you start to send emails too quickly from a domain or IP address that doesn’t have a reputation yet, email providers will send your messages to SPAM just to be on the safe side. They don’t know if they can trust you yet, so it’s better for their users to presume they can’t. Instead, build your reputation slowly and send your emails in small batches day-by-day, showing email providers that your server can be trusted.

Use a dedicated IP

Your sending server should be behind a dedicated IP so that you can control the reputation and not have other senders affecting your sending reputation. Shared hosting servers or bulk SMTP providers will often provide a dedicated IP upon request if you need one.

Be sure to reach out and contact us if you want to learn more about avoiding spam folders with cold email outreach.