Do your emails detour to the spam folder of your recipient? Does it make you want to yell at your computer? We get it! This can be frustrating.

You cannot blame the spam filter, however. It doesn’t know your intention and follows email marketing rules. If your email mimics the behavior of a spammer, chances are your emails will end up in the spam folder.

Don’t worry, though! You can find out the reasons and avoid this.

Reasons Emails Go To Spam

There are many reasons your emails are marked spam and never make it to the recipient’s inbox. Let’s look at some of them:

1. Wrong Audience

Subscriber engagement impacts email deliverability. The low engagement means your emails are inaccurately flagged spam. The low engagement comes from choosing the wrong target audience. Every marketer wants to grow their email list, but they should also improve the quality of the list. Focus on getting the right audience.

2. No Permission

Get permission from email subscribers instead of buying an email addresses list. You might risk violating the CAN-SPAM Act and be subject to fines. The law prohibits businesses from sending automated emails to those who haven’t explicitly authorized them. This could mean a penalty of thousands of dollars.

Your emails are flagged spam because you don’t have permission to send emails. Get permission first by leaving a sign-up form on your website.

3. IP Used or Being Used For Spam

Sure, you have never sent a spam message, but your email may still get flagged if your IP is or was used for spam. Ensure that whatever email marketing service you use should have a good reputation. At RedCappi, we follow stringent regulations and procedures to ensure that none of your emails is flagged or marked spam.

4. Low Engagement

Your email is likely to be marked spam if you have low engagement rates, such as low click-through, read or open rates. Increase engagement by targeting the right prospects. Send emails at the right time, segment your list and master the art of writing catchy subject lines.

5. Misleading Subject Line

According to CAN-SPAM Act, misleading the recipients with a subject line is against the law. A survey showed that 50% of recipients felt deceived, cheated or tricked into opening an email with false advertising on the subject line.

You can ask a question or address a customer pain point in your subject line but never lie!

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Use reliable and free email marketing services. RedCappi offers free email marketing solutions to businesses. Our software provides automation and customizable templates and is compatible with mobile devices. Sign up today!