15 Foolproof Ways To Collect Email Addresses To Grow Your List Building an email list can offer several benefits for your business. Email marketing gives you the opportunity to generate new leads, promote your products or services and build a solid relationship with your customers. However, growing your list can be challenging. In fact, you’ll lose a certain percentage of your subscribers each year due to attrition. This is why it is essential to keep finding ways to gain new subscribers. To help you achieve this, here are 15 foolproof ways to collect email addresses to grow your list. 1. Optimize your site’s opt-in form It is common sense to include an opt-in form on your website. But you shouldn’t leave it alone after setting it up. Constantly doing split tests allows you to see what produces the best results. Experiment with different calls to action, layouts and copy. It’s also a good idea to include a link to your sign up form in the main navigation bar. 2. Host an event Whatever your business is, you always have the option of hosting an event. This is an excellent way of expanding your business network and gaining new leads. You can collect emails of people who want to attend your future events or simply want to keep updated with your business. 3. Establish special clubs Create birthday and anniversary clubs where the members can receive an offer on their special day if they sign up on your list. 4. Use deal sites Deal sites have emerged in popularity over the past few years. What is great about this technique is that tons of people flock to these sites daily. You can give discounts in exchange for people’s email addresses. 5. Trade newsletter space You can negotiate with another business in your niche to trade spaces in your respective newsletters. Include a link to their opt-in form and they will do the same. 6. Increase organic search rankings Ranking on the first page of search engine results pages can drive a huge amount of traffic to your site. Employ SEO techniques to boost your rankings and enhance search visibility. 7. Send giveaways Everyone wants to get something for free but when you are sending giveaways, ask for email addresses in exchange. This does not make your giveaway technically free, but people will oblige if you explain how they can benefit from being on your list. 8. Create an online community Online communities get a lot of interaction. You can easily create one for your site with the help of easy-to-use plugins. This provides another place in which you can place links to your sign up form. 9. Offer email only specials Create special offers which only those subscribed to your list can get. Be sure that you do not promote the same offer in your other online properties. 10. Bring out the good old sandwich board If you have a physical store, take advantage of old marketing methods such as using a sandwich board. You can offer discounts in exchange for email addresses. The great thing about this technique is that you will make a lot of sales along the way. 11. Hold a contest People love user-generated content. You can hold a contest, such as one where you ask customers to create videos showing them while using your products. Those who are interested to join will have to sign up first. You then pick a winner and announce it on your social media profiles. 12. Give away a guide or an e-book This is a classic way of compelling online visitors to join your list. Offer a guide or an e-book, but make sure the content is of extremely high quality. 13. Optimize for mobile devices More and more emails are being opened in mobile devices. Be sure your website is mobile-friendly. Your emails must also be viewed optimally whether your readers are using their desktop, tablet or smartphone. 14. Enable forwarding Make it easy for your subscribers to forward your emails to their contact list. Also include a link to your opt-in form in all your emails so that people who received your message from one of your subscribers can easily join. 15. Create a Facebook page Establishing a presence on Facebook can drive a significant amount of targeted visitors. Create your own Facebook page and keep your followers updated about all the latest happenings in your business. Share a link to your sign up form once in a while. Do the same on other social media sites. Now that you have plenty of ideas to help you grow your list, you should be able to gain a lot of new leads. Just keep in mind that the best people to target are those who willingly provided their email addresses. This shows that they are truly interested about your products or services, which means you can expect a boost in click through and conversion rates. Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com and is the creator of a number of well known and respected software and service applications such as The Best Spinner, Article Builder and more.
