So you are a startup founder and sitting with your team brainstorming the best ideas to reach your target audiences. Many of the suggestions that come from your team, co-founders, consultants and your friends are ignored because

Usually, events are on the top of the list because of the required investment.

However, as you can get free traffic from Pinterest, Slideshare, and Youtube, the same you can find ways to create an event that suits your budget.

The first step is to look at the types of events that are used for marketing purposes:

  • Conferences
  • Trade shows
  • Press Conferences
  • Award Ceremonies
  • Webinars
  • Virtual Summits
  • Meetups
  • Q and An online live session on Facebook, Periscope.
  • Training
  • Seminars
  • Team building events

What are the benefits of any mentioned event type?

  • The amount of exposure you get from different audiences
  • The amount of content that you can generate in any event – conversations, interviews, videos, infographics, presentations, short videos, articles…Any event can explode with so many ideas and connections that drive perfect ideas for further campaigns.
  • It is a different format. It makes you interesting. You cannot just simply expect much by only providing one content to your followers.

“It is very rare or impossible that an event can be negative from all points of view.” – Dalai Lama

It simply means that you cannot lose when you think about THE event.

Marketo provides answers that are already in everybody heads. The goals and reasons for using events marketing for your business.


If companies create such goals, it means that at least the following – generating leads, engaging customers, building brand, educating about your product are possible for your business too.

What does it all mean for you?

Next step is introducing event marketing into your sales funnel.  The event should never be isolated from all of the marketing mixes that you already have. Look at the sales channels and funnels that you already have and ask yourself which funnel can use some boost.

Maybe your Facebook marketing hasn’t delivered excellent results and engagement has been falling? Perhaps your brand monitoring tells you – it is time to remind about our team’s continuous efforts and our

We cannot cover all of the events, and we already have written about how to use webinars for business.

Therefore, the virtual summit is the best way to cover in few hundred words how to growth hack your efforts. It is an especially good strategy for lean startup growth and exponentially helps with your growth. Unfortunately, virtual summits are not famous enough having in mind how much exposure and benefits they produce for hosts and organizers. Of course, there is a question about this – virtual summit takes longer to build than a tiny webinar, however, when you see results and ROI it worthwhile putting this event in the priority marketing tactics lists for any startup.

Virtual summit expert Wendy Kier @VirtualSummitUK provides special support packages for virtual summits. You can get 8 calls during your 12 weeks journey while creating a virtual summit.

What advice do experts give about event marketing that you should not forget too?

Ken Gaebler, CEO, Walker Sands, @WalkerSands says:  “The event organizer can make you a list of journalists and editors who will be at the event.” What can you do about it?  You can, and you must reach out to them in advance and schedule a meeting. Do it for all of the events.

Navid Moazzez, the best known virtual summit expert, has so many success stories of virtual summits with numbers of leads generated and sales that virtual summit makes for his students. The stories can be your starting point for inspiration, planning phase and your goals-setting starting point.

Any event online or offline and no matter how big or small it is that you organize should be on Eventbrite because it is the most significant event listing site. Eventbrite is also easy to synchronize with the follow-ups, accounting more than 700 other apps that you use for your business logistics. Therefore, use Eventbrite for your virtual summit to make sure that you can control everything without hiring 20 assistants.

When you publish an event on Eventbrite, you can easily synchronize your attendee’s email list and send reminders to them. Red Cappi is on Zapier like Eventbrite. Therefore, you will be able to synchronize it too.

Let us know what virtual event you are planning to launch and what date did you set.

It is so easy that baby can use it. WE hope Red Cappi team can motivate you to begin a virtual summit that doubles your email list and brings you a lot of sales and connections for the future ventures.

“It always seems impossible until it’s done.” – Nelson Mandela