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How do you personalize an email? For example I want my email to read Dear “First Name”,



To personalize, use the following codes in your emails:

{first_name} for first name
{last_name} for last name
{email} for email address
{company} for company/organization
{address} for address
{zip} for zip code
{state} for state
{city} for city

OR {anytitle} for any “Custom” field created.

Now that’s quick and easy email personalization for you 🙂

Helpful RedCappi Hints:

  • If you don’t have the name or other information for all your contacts, you might want to use a “fallback” instead of the parameter showing up blank. To insert a “fallback” parameter enter it after inserting a comma as shown in examples below:
    • Dear {first_name,customer} or Dear {first_name,friend}
  • Be creative and also use personalization tags in email subject lines as well.

How do you personalize an email? For example I want my email to read Dear “First Name”,



To personalize, use the following codes in your emails:

{first_name} for first name
{last_name} for last name
{email} for email address
{company} for company/organization
{address} for address
{zip} for zip code
{state} for state
{city} for city

OR {anytitle} for any “Custom” field created.

Now that’s quick and easy email personalization for you 🙂

Helpful RedCappi Hints:

  • If you don’t have the name or other information for all your contacts, you might want to use a “fallback” instead of the parameter showing up blank. To insert a “fallback” parameter enter it after inserting a comma as shown in examples below:
    • Dear {first_name,customer} or Dear {first_name,friend}
  • Be creative and also use personalization tags in email subject lines as well.