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How do I improve my open or click rate?



There are many ways you can improve your open & click rates depending on many factors like:

  • the industry you are in
  • your efforts to write enticing subject lines
  • avoidance of SPAMMY content
  • effective campaign design
  • Subject should be 30-50 characters in length
  • Subject should not contain excessive punctuation or capitalization
  • Subject should not be misleading
  • Message Content should be a mix of Text and Images.  Usually a 65/35 ratio is recognized as good industry practice
  • Avoid using spam trigger words, search google for “spam words to avoid in emails”
  • Use original URL’s, do not use URL shorteners
  • Ensure URLs are linking to reputable websites
  • Make sure you use a registered domain, not AOL, GMAIL, Hotmail, etc. as the From Address
  • Setup an SPF record for your registered domain
  • Setup DKIM for your sending address domain.
  • Use Personalization in your email whenever possible

 

Some of our past articles discuss these issues:

 

Email Subject Lines

Email Marketing Content

 


How do I improve my open or click rate?



There are many ways you can improve your open and click rates and tactics depending on a number of factors, such as, the industry you are in, your efforts to write enticing subject lines, lack of SPAMMY content, effective campaign design, etc.

Helpful RedCappi Hints:

Some of our past blogs speak directly to these issues

  1. Email Subject Lines
  2. Email Marketing Content