An email marketing campaign isn’t an overnight thought that a business can launch in the spur of the moment. They are calculated and strategic.
The types of email marketing campaigns may vary from business to business and industry to industry, but we have highlighted four major types in this post. It’ll give you an idea of what each campaign entails.
Email Marketing Campaign Types: The Four OGs
Each email marketing campaign type has a definitive purpose and goals. For instance, one helps nurture leads while the other aims at revenue generation. Let’s look right into them:
1. Lead Nurturing
Lead nurturing is an inbound marketing strategy that helps you understand the needs and timing of your leads. You should define buyer persona to reach your potential customers. If not, your email gets deleted or unopened.
Lead nurturing campaigns entail a series of interconnected emails that contain purposeful content to add value to your leads. These campaigns are automated, timely, and target different individuals.
2. Traffic Generation
Traffic generation campaigns involve click-throughs to get people to land on your web pages. Though it’s a traffic generation tactic, it also helps drive those who have shown interest in your brand. This way, they can finally purchase once they’re redirected to your website.
You can drive qualified traffic to your blog posts, web, and product pages by writing high-value content emails, eventually boosting conversion.
3. Revenue Generation
While email marketing boosts lead nurturing and traffic generation, it can also help generate revenue through the existing customer base.
You can use a revenue generation campaign to cross-sell and upsell products or services. You can also use this campaign to ensure sales conversion in that customers at the end of the sales funnel can complete their purchase decision.
This type of campaign needs to be written cleverly to grab user attention in an already busy inbox.
4. Awareness Email
Even when potential customers join your email list, they may not have a purchase intent. That’s where an awareness email campaign comes into the picture. You can use this type of campaign to stay up in the game.
These types of campaigns include educational content to increase brand relevance for the target audience. If the audience hears more from you than your competitors, it makes you an industry leader, so your audience relies more on you for any information.
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