Tweeting for Millions. Yup that’s right. MILLIONS!

Just today, Saudi billionaire Prince Alwaleed bin Talal and his investment company announced that they are investing a combined $300 million into Twitter! Alwaleed, a nephew of the Saudi king, ranks 26th on Forbes’ list of the world’s richest people. Over the past five years, Twitter has been instrumental in connecting protesters during this year’s Arab Spring uprisings. But the power of Twitter extends globally, where Twitter has more than 100 million active users who post an average of 250 million tweets per day. Thus, Tweeting is a powerful business tool and paired with the right email campaign, a recipe for successful online marketing.

The  Power Duo…

Twitter is a micro-blogging platform allowing users to send short messages of up to 140 characters. Over the past five years, since its inception in 2006, Twitter has become a powerful contender in the social media realm and has rapidly gained worldwide popularity. This makes it not only an influential tool for business, but an ultra-powerful complement to email marketing solutions.

Web-based email marketing can only take you so far, especially given the nature of permission based email online marketing. And this is the very reason why email marketing providers are creating platforms that make it easy for users to incorporate social media links within campaigns and encouraging users to share such campaigns on Twitter and other social media platforms.  By tweeting campaigns and creating a presence on Twitter, you can extend the reach of your email newsletters and promotions.

Besides the fact that it’s free, some more reasons to Tweet:

Strengthen your brand by gaining a following and have people talking about you. It’s a unique experience to get people to re-tweet your posts and to have even their followers read about you and potentially reach out to them. You can begin a dialogue and ask your followers for their feedback and follow them to see what they are saying about you and what areas you could potentially improve upon. And don’t forget the fact that you could be creative and post email-only offers, that will inevitably help you command more of an online presence in the social media world, while rewarding your subscribers and enticing new followers to sign up and essentially help grow your list.