There are a variety of things to consider when it comes to effectively operating email marketing campaigns. It is in fact a brave new world, and staying up to speed on the latest concepts can be daunting.
Some will tell you email is old tech, but before you buy into that idea, bear in mind that direct mail is still a whopping $12 billion a year industry. Social media and email marketing aren’t mutually exclusive. However, there is no question email delivers by far the highest ROI for marketers.
Redcappi makes the complicated easy, by helping you manage and grow your contacts, even helping share your newsletters on social media sites like Facebook and Twitter.
Google effective subject lines and you’ll get over 7 million results in less than half a second, but the only thing they all seem to agree on is that nothing works for everyone all the time. Redcappi can help with this one too, helping to design one specific to your requirement.
As far as the most effective time of day to send emails, it’s not a bad idea to think outside the box. Surprisingly enough, emails received between 8pm and 12AM show a higher open rate than the industry norm Tuesday and Thursday mornings, when we’re all inundated by tons of stuff we barely see before we delete. Weekends open rates can also impress, much less volume means more attention.
We’re absolutely here to help, from our unique list of features to the fact that you can sign up for an account with no credit card. This allows us to show you the easiest and most comprehensive email marketing strategy available today on our dime, not yours.
We are passionate and love what we do. Come check us out, let us show you how, in this fast-paced world, we make great results simple.