When it comes to email marketing, every challenge tends to circle back to the same issue: When should I really send my email? After all, you can sit and design the perfect content, create the right layout and have the best subject line…but if the email is sent at an inopportune time, it can often feel like a wasted effort.
Here are some quick tips and tricks to help you get the most out of your email marketing efforts:
1) Examine past trends
Every business is unique, as are its demographics. Some businesses have more success catching users in the morning, while others are more likely to send emails during lunchtime. The best way to understand your demographic? Look deeply at past trends, and how to capitalize on your data.
When do your emails get more opens, and when do users click on links within the email? Is it during the morning during their commute to work, or on their way home in the evening? User behavior will dictate your email marketing efforts going forward.
2) Look at your current tools
If you are struggling to find the right answers to the questions above, this likely means that you are not using the right tools to capture that all-important user behavior data. Is your current email marketing campaign able to give you the right insights? And if not, it might be time to explore other options.
Whether it is switching over to a different platform, or outsourcing email marketing together, you must evaluate what resources you have on hand and how to make those work for you.
3) Experiment
So now you have figured out a general time that seems to work for your campaign and you are using the right tools – congratulations! Now begins the real work. It will take a great deal of experimentation to hit the sweet spot, and understand exactly when user engagement peaks.
If your users are more likely to look at your emails in the evening, try sending out campaigns at varying times in that slot (i.e. sometimes at 5, sometimes at 7) to see when exactly users are likely to engage within that and tweak campaigns accordingly. It will take time to get to that point, but with dedication and focus, it will drive great success for your business.
Pinpointing the right time to send out email campaigns will likely take a great deal of analysis and thought in order to understand past trends, and how to capitalize on your user base. We have plenty of experience in that realm, so contact us to learn more.