Email marketing is still an effective way to promote your business. It’s also cost-effective and has a high return on investment. By building an email list, you create a way to stay in contact with customers while also nurturing new leads. One important email marketing trend is to use best practices to keep the contacts you get on your lists. By employing a few strategies, you ensure that your email list stays robust so it brings in repeat business.

 1. List Building

 The best way to grow your email list is to offer an incentive to your website visitors in exchange for their email addresses. By placing a sign-up form on each page of your website, you get the attention of your visitors who want the free gift. The incentive can be free video tutorials, an ebook, white paper, case study or special report. The incentive needs to be relevant to your target audience and offer something of real value and interest to entice visitors to sign up for your list.

 2. Frequency of Emails

 It’s imperative to send out the right number of emails to keep your subscribers happy. Sending too many emails only annoys people and prompts them to unsubscribe from your lists. For most companies, sending out one or two emails a week is a good frequency. By checking the analytics of your emails you will discover the most suitable number of emails for your subscriber based on data such as open rates. With trial and error, and by studying the statistics of delivered emails, you can determine the optimum days of the week and times to send emails.

 3. Types of Emails

 There are many different types of emails a company can send out. The two main categories are educational emails and promotional emails. Educational emails provide relevant and useful information for your target audience. The informative emails can also provide solutions to problems, or information about your products or services, company or industry. Promotional emails showcase new products, offer coupons and discounts, and announce upcoming events. The more effective email campaigns focus on education rather than promotion.

 By using email as part of your marketing plan, you grow your business by engaging with your target market to build relationships. Email offers many benefits for any business. For more information about how to effectively connect with people using email marketing tools, contact us today