May 7, 2020 | Tips from Redcappi
Email marketing remains powerful and cost-effective in 2020. Of course, your well-crafted email won’t do your business any good if it never reaches the intended audience. Spam filters have a long and evolving set of reasons for designating a message as spam, but...
Apr 2, 2020 | Tips from Redcappi
What typically happens to many businesses is that prospects will sign up for a free offer. The business will send a series of follow-up emails, but the prospect won’t buy. It doesn’t necessarily mean that the prospect is not interested, they’re...
Mar 5, 2020 | Tips from Redcappi
Studies show that welcome emails get opened and read much more than other types of communications. Yet, many companies still don’t send welcome emails or don’t make the most of this opportunity. Find out more about this simple step that can help engage...
Feb 6, 2020 | Tips from Redcappi
Participating in trade shows is a great way to grow your business and your email list. While the costs involved can be significant, the investment is more likely to pay off if you think strategically about your top priorities and how to achieve them. If you’re...
Jan 2, 2020 | Tips from Redcappi
While traditional marketing methods continue to be useful, digital marketing has become the fastest-growing field of marketing. Not only is digital marketing inexpensive, but it also has a lot of potential to increase your customer base by reaching out to potential...
Dec 5, 2019 | Tips from Redcappi
Though you already know that you need to have subscribers to have a successful marketing campaign using email, if they aren’t opening them, it isn’t going to work. The best way to ensure that your emails get read is with your subject lines. They are almost...
