Writer’s block is a real bother in email content marketing. Your email will effectively inform your audience or drive conversions if written right. But it may also come to nothing if you fail to hit the mark. AIDA is a customer journey model that can be used in...
Most small and medium enterprises struggle to survive or grow in the highly competitive global market. Email marketing can help foster better customer relationships and transform leads into customer purchases. Every $1 spent on email marketing generates $42 in...
Email marketing may be one of the oldest forms of digital marketing, but it’s still quite relevant. Companies spend a lot of capital to create successful email marketing campaigns that’ll increase their sales. However, not all of them hit the mark. While...
