What Can I Do To Avoid The Spam Folder?

Email marketing remains powerful and cost-effective in 2020. Of course, your well-crafted email won’t do your business any good if it never reaches the intended audience. Spam filters have a long and evolving set of reasons for designating a message as spam, but...

3 Types of Lead Nurturing Emails You Should Use

What typically happens to many businesses is that prospects will sign up for a free offer.  The business will send a series of follow-up emails, but the prospect won’t buy.  It doesn’t necessarily mean that the prospect is not interested, they’re...

A Foolproof Formula for Effective Welcome Emails

  Studies show that welcome emails get opened and read much more than other types of communications. Yet, many companies still don’t send welcome emails or don’t make the most of this opportunity. Find out more about this simple step that can help engage...

5 Ways to Collect Emails at Your Next Trade Show

Participating in trade shows is a great way to grow your business and your email list. While the costs involved can be significant, the investment is more likely to pay off if you think strategically about your top priorities and how to achieve them. If you’re...