Taking the Guesswork Out of Email Marketing

Email marketing is a powerful and persuasive marketing tool to build strong customer relationships. Besides connecting with current customers and attracting new ones, email marketing solutions establish trust and a certain comfort level between you and your subscribers, which nurtures routine repeat business and referrals. However, instead of every email campaign, promotion or newsletter always going for a fast sale, …

6 Tips for Better Email Marketing Content

1. Revolve Around a Goal: Designing email campaigns revolving around a centralized goal is vital to creating effective cohesive campaigns that can enhance your business into becoming more professional. Email newsletters and regular promotions bearing an air of familiarity, thread different communications together to transform your simple small business into a real brand! 2. Write Well: Think about it. Your …

4 Ways to Cut Down Complaints and Unsubscribes

1) Target: As you get on your way to stacking up more and more contacts and growing your email marketing lists, it is important to keep list segmentation in mind. Email lists may be segmented based on commonalities between certain contacts that makes sending targeted email campaigns speak more to the recipient. It is not always wise to send every …

3 Simple Tips for Simply Effective Email Campaigns

There is a classic scenario in the real estate world known as the “cookies in the oven” trick, where brokers bake a batch of delectable cookies to incite a feeling of warmth in the house to be viewed for sale. While most real estate agents are probably keen on this idea, only the elite moguls are privy to the newest …

Black Friday

Black Friday has grown to be popular because retailers all over slash prices, offer amazing deals and discounts and limited 1 Day-Only Specials, in a unified front to somewhat induct the Christmas shopping season in, when cheery customers are out looking for bargains and more importantly, ready to spend. Now, you are asking yourself, how this is relevant to Email …

Banner Fashion

Yes. You that’s right, banner fashion. How else can your emails pack a cool vibe without the latest threads… banners, of course! Banners are the first draw for audiences and dressing your emails in a hip, catchy banner has every power to shore up an incredible campaign. In a world where technological advancements and innovative gadgets are running the world, …

Take the Holidays By the Reigns!

This is the time to be planning your holiday campaigns, not at the last minute when the holiday push is already in full swing. Get organized now and think about what types of promotions you wish to run and if you will be offering any incentives or coupons. You want to be among the first to suggest your product/service as …

Growing Your Email Contact Lists

Building permission-based email lists is vital to securing your web presence via email marketing and networking your brand. Email marketing affords us a multitude of other opportunities at our fingertips, beyond the initial exchange of a business card or a single direct postcard mailer. Whether you are introducing new products, offering special discounts or promoting seasonal items, or if you …