It’s Being in the Know & in the Now

June Spells to Kick Start the Summer It’s June gloom be-gone and welcome summer! June is a pivotal month, a half way celebration of what is still to come in 2012, and there is no better way to kick start the summer fun with a little bit of email marketing to warm up your subscribers. · June 14 Flag Day: Though …

Turning Repeat Customers into Super Customers

The Secret Sauce to turn “New Customers” into “Repeat Customers” & “Repeat Customers” into “Super Customers”… So you want to know how to give your business a little jolt? Last week, I was at one of my favorite local restaurants having lunch and I noticed no signup forms to collect customer emails. NO! A few days ago, I went in …

It’s Being in the Know & in the Now

May Engagements to Make a Fuss About Every month, we make it a point to point out popular holidays and special celebrations commonly observed in order to equip you with the latest, most relevant email campaign ideas for the month. Today, with calendar and pen en tote, we bring you exciting May engagements worthy of making a big fuss about. …

What Email Marketing Can Do For Your Business

The Value of a Subscriber There’s no limit to the recurring amounts of profit you can generate from successful email campaigns and to the true value of a subscriber to your contact list. Think of your subscribers as the special phone numbers in your little black book, tried and true over the test of time, securely tucked away but easily …

It’s Being in the Know & in the Now

April Dates to Jot Down With Easter just behind us and all the blooms in full spring, we thought to share some important dates coming up in April that you should jot down to use in your email campaigns this month. It’s always a good idea to change things up and email your subscribers different types and styles of promotions. …

Verbalize with Fonts

Ever consider the speaking power of fonts? Your selection of a font in any given campaign is like an exclamation point at the end of a sentence. Fonts say plenty about your company’s vibe and stamp mark the impression you are looking leave! I am simple…Whether you are creating a short one or two item promotion or a lengthier informative …

Taking Advantage of the Smartphone Explosion

One more hooray for Apple, as it’s most recent phenomenon, the Iphone, has officially defeated RIM’s Blackberry phones and other less email-friendly smart phones. The current smart phone explosion has had a tremendous direct impact on email marketing in general by making it easy to access, read and respond to email newsletters and messages in your inbox with a single …

Rewards for Rewards

  Many businesses have introduced the concept of “Rewards” into their business model, and Starbucks is of the leading companies visibly promoting points per drink. The Starbucks Rewards program endeavors to reward and thank loyal customers for patronizing Starbucks business, wherein benefits are determined based on the number of “Stars” earned through visits made. The Starbucks model has three levels …

RedCappi’s Nuts & Bolts On Getting Started

Create your first list Creating a new list is fast and easy. Go to “My Contacts” area; click the “Create New List” button. Then enter the list name in the text field that appears and confirm by clicking save. Add contacts to your list There’s four ways to do this. Whichever works for you: 1.     One at a time Go …

Send NOW & Close… If Not, Secure It LATER.

Relevant, eye-catching email campaigns to people who want to hear from you are going to stand out in inboxes all across the web and your journey towards perfecting your profits will be well on its way. However, sometimes, consumers may pass on email promotions, only to come back to them at a later date. Sending Email Campaigns to your target …