3 Questions You Should Be Asking As Your Business Thrives

With Spring in full bloom, businesses are looking to the seasons fresh new beginning to promote growth and longevity. The spring season introduces new opportunities to push forward, tons of marketing material for businesses across-the-lines as entrepreneurs and established businesses alike plan ahead for Summer 2015. A huge part of growth and ultimate business success is to not become complacent …

We’ve Revamped Our Signup Forms

Introducing our newest elite edition of signup forms. We’ve made it easier than ever to create the perfect signup form, which is a form that allows new signups to subscribe to your email list. Our newly launched signup forms are entrusted with enterprise-grade sophistication without the complex implementation challenges. We’ve removed the clutter and simplified the steps in which you …

3 Real Marketing Methods When Your Business Has No Budget To Spare

No marketing budget to spare? We know… no problem! Here are 3 real marketing strategies that are a great start to tackling your business’s marketing needs without breaking the bank. Because throwing your business’s marketing campaign on the back burner is truly a business risk you should not allow yourself to take.  1. Get Involved With Other Blogs What we …

Mingle Smart: The 4 Step Guide on How to Effectively Network at Mixers and Events

Making people connections and networking is a common-thread among industries across the board and an important aspect of any marketing regime no matter where you or your business is located in the world. Particularly with email marketing, growing your contacts lists is pivotal on building upon relationships of trust. And yet, it often holds a place of some anxiety for …

3 Ways Local Businesses Can Emulate Marketing Tactics of the “Big Shots”

As we project into summer, social calendars will soon fill up with outings, commitments, trips and events. People are busy and it’s your job as a business owner to recognize the high-season challenges and make it super-easy for customers to come to YOU.  Lululemon Athletica, can be thought of currently as a leading “Big Shot” in the athletic apparel world. …

The New RedCappi Is Almost Here…

Managing your email marketing is about to get even easier. The new RedCappi with an updated look and feel is almost here, with familiar but easier to access tools and enhanced user experience. With a perfected balance of function and design, it’s going to be even easier to create, send, and track your email campaigns! We’ll be adding tab navigation, …

3 Mobile Email Marketing Ground Rules

All businesses that have unleashed the power of email marketing share a common marketing goal of quickly and efficiently collecting, increasing and managing an opted in target audience to drive businesses. It has been widely accepted that email marketing has one of the highest returns on investment, with its ease of use, targeted nature helping businesses organize their subscriber base, …

Better Emails, Better Results

So in the last couple years, it’s safe to say that email marketing has really become a staple in nearly every business prototype’s marketing arsenal, averaging over $40 for every dollar spent, according to the Direct Marketing Association’s “Power of Direct” study. Therefore, taking the time to understand and create better emails will translate into better results for your business. …

5 Noteworthy Email Marketing Examples

1. Use Urgency to Nudge a Sale Many websites with online order products, like Shutterfly, are tactfully skilled in designing email marketing campaigns that use a countdown tool with a definite end date, to add clout to acting quickly so as to take advantage of an exclusive time-sensitive deal. Here, we see a perfect example of how Shutterfly gently urges its …

7 Halloween Email Marketing Tips

Halloween is creeping up on us in a hurry, and so begins the official induction into the Holidays 2012. Many of you are starting to feel the spooky wrench of Halloween biting at your wallet just running errands around town, but did you know that Halloween is actually a billion dollar industry in the United States? And it’s not just …