Improve Open and Click-Through Rates By Using GIFs and Reminder Emails

  Improve Open and Click-Through Rates By Using GIFs and Reminder Emails Do you have a lot of email subscribers, but you feel that the click-through and conversion rates are a little too low? These three tips can help you improve open and click-through rates.  Include GIFs People love GIFs. GIFs are images that are really short, few-second videos that play …

3 Ways to Use Instagram Photos to Enhance Your Email Marketing

As you begin to optimize your email marketing campaigns and learn some the structural aspects of email marketing, it has important to experiment with what is included in the content of the email. A quick way to leverage social media to help with this, is to use your Instagram photos to assist with promoting and engagement in the actual email. …

5 Tips for Building an Email List Offline at Expos and Trade Shows

Introducing your newest product or service to the business community as well as consumers is easiest at a trade show or expo event. Interestingly, this is also an excellent occasion for building an email list offline. Hand out brochures. Glossy brochures are part of the trade show presentation. Encourage email sign-ups for the regularly scheduled product or service updates and …

Redcappi Wins Email Marketing Software Awards From FinancesOnline.com

Here at Redcappi our team puts a lot of hard work and creativity into making our software as efficient and user-friendly as possible. Our effort to create an email marketing solution that is really effective in forging strong relationships with clients is not merely a job for us, it’s a mission. Today, we’ve got a brand new reason to take …

Using Excitement to Grow your Email List

When it comes to email marketing, nothing is more important than growing your email list. But, with all the offers available for readers, this can sometimes be challenging. Learning the best methods to accomplish this goal is then something businesses must focus on. When you are looking to grow your email list, make sure you concentrate on getting your potential leads …

Email Marketing Stats that Will Change Your Approach to Sales

Email marketing is a powerful tool for getting customized, timely information to your audiences. It’s similar to ringing each and every person’s doorbell on your list to tell them the latest news. People tend to check their email numerous times per day, so it’s important to stay on their radar in the best ways possible. Enjoy these email marketing stats that will …

Is Email Marketing Still Effective?

For many years, email marketing was the number one tool for marketers looking to attract new business and keep current customers interested. However, with the rise of social media, many businesses have completely abandoned this type of marketing. If this is something your business has done or is considering doing, consider these things first. It’s Effective Even as popular as social media …

Navigating the Maze of Email Marketing Misperceptions

There are a lot of mysteries surrounding email marketing. Organizations and businesses want their audiences to read emails, and they want their audience to do specific things. A wide range of behaviors may happen over time when people open emails. Overall, email marketing is a smart way to engage audiences. As discussed in an article on Entrepeneur.com, it’s estimated that e-mail provides …

Inspire specific user actions: Engaging subscribers with contextual emails

As we become an increasingly connected society with smartphones, tablets and laptops surrounding us, it’s becoming more apparent that context creates meaning that could otherwise get lost. Users are quick to ignore emails or skim over information as their favorite TV show or movie starts – or as they browse one site after another. Therefore, contextual email help businesses attract …