An email marketing campaign isn’t an overnight thought that a business can launch in the spur of the moment. They are calculated and strategic. The types of email marketing campaigns may vary from business to business and industry to industry, but we have highlighted...
Have you just stepped into the world of email marketing? The chances are that you may not be entirely familiar with the concept of segmenting emails. There’s only so much you can get out of sending generic messages to everyone on your list. Not only will people...
Everybody talks about producing content. We do it. Everybody (almost) does it. Everyday. However, after a long content strategy, creation and publishing process what everyone suddenly forgets about is the outreach. We want to help our clients and just...
Did you know that 33% of email recipients use email subject lines to decide whether or not to open an email? And 69% of email recipients drop emails as spam based on the subject line. Now more than ever, businesses are turning to email marketing campaigns to notify...
As social media flourished, many businesses wandered away from their email marketing, assuming it was an aging medium. In fact, if email marketing had a voice, it would steal a quote from Mark Twain: “The reports of my death have been greatly exaggerated.”...
