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Being A Star In Your Industry Is A Matter Of Outreach Campaign

by Jig Samani | Nov 24, 2017 | Email Best Practices

  Everybody talks about producing content. We do it. Everybody (almost) does it. Everyday. However, after a long content strategy, creation and publishing process what everyone suddenly forgets about is the outreach. We want to help our clients and just...

Email Marketing Trends: 6 Best Practices for Effective Subject Lines

by odesk.ja.tin | Apr 6, 2017 | Best Email Practices, Email Best Practices

Did you know that 33% of email recipients use email subject lines to decide whether or not to open an email? And 69% of email recipients drop emails as spam based on the subject line. Now more than ever, businesses are turning to email marketing campaigns to notify...

Start Your Email Marketing Right

by odesk.ja.tin | Apr 6, 2017 | Best Email Practices, Email Best Practices

As social media flourished, many businesses wandered away from their email marketing, assuming it was an aging medium. In fact, if email marketing had a voice, it would steal a quote from Mark Twain: “The reports of my death have been greatly exaggerated.”...

Social Media Tools Boost Email Marketing Software Engagement

by Jig Samani | Mar 15, 2017 | Email Best Practices, Social Media

Social media is everywhere these days. From businesses to school kids, everyone is using it. To not take advantage of this massive marketing tool would be to miss out on a world of possibilities. However, have you given thought to how this tool can boost your email...

Revitalize a Thinning Email List By Monitoring This One Key Email Marketing Statistic

by odesk.ja.tin | Feb 28, 2017 | Email Best Practices, How To & Tips

Is your email marketing list getting thin? It is downright frustrating to see your list dwindle after putting in so much time and effort.  So how do you fix it?  It starts with aggressively monitoring and being proactive about the unsubscribe rate of your list. Here...

Don’t Try to Convert Visitors Into Customers — Get Their Email Address Instead

by odesk.ja.tin | Jan 12, 2017 | Email Best Practices, General

Why is email marketing so important? If you are like most people, you are trying to convert your website visitors into customers. Now, that is totally fine and should be your end goal. However, did you know that studies have shown that the average person visits a...
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RedCappi was established in 2012 with the idea that growing a business through email should be easy—so easy a baby could do it. That’s why we set out to create email marketing software that didn’t just help businesses crawl toward results, it helped them take giant baby leaps toward success.

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