Being A Star In Your Industry Is A Matter Of Outreach Campaign

  Everybody talks about producing content. We do it. Everybody (almost) does it. Everyday. However, after a long content strategy, creation and publishing process what everyone suddenly forgets about is the outreach. We want to help our clients and just demonstrate that there are truly simple tools and tactics today that defines how to take further steps. Steps which determine …

email subject lines

Email Marketing Trends: 6 Best Practices for Effective Subject Lines

Did you know that 33% of email recipients use email subject lines to decide whether or not to open an email? And 69% of email recipients drop emails as spam based on the subject line. Now more than ever, businesses are turning to email marketing campaigns to notify customers of goods and services. Every aspect of an email campaign is integral …

Redcappi email marketing software

Start Your Email Marketing Right

As social media flourished, many businesses wandered away from their email marketing, assuming it was an aging medium. In fact, if email marketing had a voice, it would steal a quote from Mark Twain: “The reports of my death have been greatly exaggerated.” Email marketing is alive and well, driven, paradoxically, by the rise of social media. As of 2016, …

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Social Media Tools Boost Email Marketing Software Engagement

Social media is everywhere these days. From businesses to school kids, everyone is using it. To not take advantage of this massive marketing tool would be to miss out on a world of possibilities. However, have you given thought to how this tool can boost your email marketing software engagement? We know that Social Media Tools Boost Email Marketing Software Engagement, …

email marketing list

Revitalize a Thinning Email List By Monitoring This One Key Email Marketing Statistic

Is your email marketing list getting thin? It is downright frustrating to see your list dwindle after putting in so much time and effort.  So how do you fix it?  It starts with aggressively monitoring and being proactive about the unsubscribe rate of your list. Here are a few tips to help revitalize things:  Provide Value – Make sure your message is relevant …

Top 3 Email Marketing Resources for Beginners

Top 3 Email Marketing Resources for Beginners Getting started on email marketing for your brand can seem overwhelming. There are lots of options for designs, templates, schedules, copywriting, and everything you can imagine that goes into an email. To help make getting started a little easier, there are a few things you can learn up front that simplify the whole …