Everybody talks about producing content. We do it. Everybody (almost) does it. Everyday. However, after a long content strategy, creation and publishing process what everyone suddenly forgets about is the outreach. We want to help our clients and just demonstrate that there are truly simple tools and tactics today that defines how to take further steps. Steps which determine …
Email Marketing Trends: 6 Best Practices for Effective Subject Lines
Did you know that 33% of email recipients use email subject lines to decide whether or not to open an email? And 69% of email recipients drop emails as spam based on the subject line. Now more than ever, businesses are turning to email marketing campaigns to notify customers of goods and services. Every aspect of an email campaign is integral …
Start Your Email Marketing Right
As social media flourished, many businesses wandered away from their email marketing, assuming it was an aging medium. In fact, if email marketing had a voice, it would steal a quote from Mark Twain: “The reports of my death have been greatly exaggerated.” Email marketing is alive and well, driven, paradoxically, by the rise of social media. As of 2016, …
Social Media Tools Boost Email Marketing Software Engagement
Social media is everywhere these days. From businesses to school kids, everyone is using it. To not take advantage of this massive marketing tool would be to miss out on a world of possibilities. However, have you given thought to how this tool can boost your email marketing software engagement? We know that Social Media Tools Boost Email Marketing Software Engagement, …
Revitalize a Thinning Email List By Monitoring This One Key Email Marketing Statistic
Is your email marketing list getting thin? It is downright frustrating to see your list dwindle after putting in so much time and effort. So how do you fix it? It starts with aggressively monitoring and being proactive about the unsubscribe rate of your list. Here are a few tips to help revitalize things: Provide Value – Make sure your message is relevant …
Don’t Try to Convert Visitors Into Customers — Get Their Email Address Instead
Why is email marketing so important? If you are like most people, you are trying to convert your website visitors into customers. Now, that is totally fine and should be your end goal. However, did you know that studies have shown that the average person visits a product or a sales page 7 times before they make a purchase? People …
Top 3 Email Marketing Resources for Beginners
Top 3 Email Marketing Resources for Beginners Getting started on email marketing for your brand can seem overwhelming. There are lots of options for designs, templates, schedules, copywriting, and everything you can imagine that goes into an email. To help make getting started a little easier, there are a few things you can learn up front that simplify the whole …