Email newsletter and email marketing are the two most-confused terms in the digital marketing world. After all, we use the same tools for both. However, there are many differences between both. And if you send a newsletter as email marketing, you’ll be making the...
Do your emails detour to the spam folder of your recipient? Does it make you want to yell at your computer? We get it! This can be frustrating. You cannot blame the spam filter, however. It doesn’t know your intention and follows email marketing rules. If your email...
Clients judge emails in a fraction of a second to determine whether it’s worth reading or not. They’ll immediately discard your email if it doesn’t pique the recipient’s interest. We’re not here to scare you. Approaching clients via email...
