The subject line and the first paragraph are the most important parts of a marketing email. The content in the beginning not only grabs the reader’s attention but also sets the tone for the rest of the email. While there are no wrong ways to start an email, some...
Email personalisation is a digital marketing strategy that often uses subscriber information to provide unique experiences for various audiences. Learn how one can improve email personalization in the following infographic.
It may seem like casting a wide net is good, and free email marketing is something that you can’t afford not to take advantage of. Think again. The more notifications customers see from you, the more likely they are to send you to the spam folder. What Are Good...
Long before the email marketing campaign, promotional content was plastered on plaques and screens high up in the sky, and pedestrians would pause to scan them for useful information. Smaller scale marketing could be signs posted in shop windows or on a standing...
