So you’ve already been told the importance of email marketing and building revenue through email campaigns. But have you considered that there are different ways of building email lists that you might not have considered yet? Ways that don’t even require the internet? Here are some ways you can build an email list offline.
This may sound a bit unconventional for digital marketing, but an attractive, nicely designed flyer can go a long way in building email lists. Include information about your newsletter and an address where they can subscribe. It might seem old-fashioned but you’d be surprised at the response you’ll get.
Seminars and Other Events
Next time you’re participating in a trade show or seminar, supply a clipboard where people can include their email address and other information. If they are attending your event then chances are they are already interested in your product or service so that makes them prime participants of your email campaigns. Remember, the bigger your email marketing list gets, the bigger your potential return on investment for email marketing. And who doesn’t want additional revenue?
Believe it or not, there are still those people out there who prefer to receive paper communication from you via the old snail mail. Sending postcards with a web address that contains an opt-in form might allow certain demographics to register for future email communications. Senior citizens are one group that comes to mind for this type of communication. Never underestimate the power of good old-fashioned paper when it comes to reaching out to your customers.
RedCappi is your source for helping you when it comes to email marketing. We would love to talk with you about your business’ needs in this area. If you have any questions or would like to get started be sure to contact us. We look forward to working with you!