4 Strong Ways to Better Segment Your Email List in 2018

Email segmentation is a powerful technique for your digital strategy. According to Hubspot, segmented and targeted emails generate 58% of all revenue. That’s more than half of revenue driving from one source. You see, email segmentation allows you to send personalized emails that truly resonate with the recipient. Opposed to a general email for the masses, you can speak directly …

How to Offer Remarkable Content to Your Email Subscribers

Growing and nurturing your email list is the lifeblood of your business. The more qualified leads you have coming into your funnel, the more opportunities you create to hone and build relationships with your list, thus, moving them closer to the buying decision. Content is the fuel that helps convert your subscribers into customers. Therefore, nurturing your list with useful, …

How to Avoid the Spam Folder When Doing Cold Email Outreach

The spam folder is the dreadful enemy of every marketer that uses cold email outreach to drum up new business. Cold email is a common in the B2B industry and it’s something many businesses and startups do to find clients. However, when you attempt to scale it, you start to find that your emails land in spam the majority of …

3 Tips for Avoiding Gmail’s “Promotion” Tab

According to ReturnPath, less than half of all Gmail users ever open the “Promotions” tab in their email.   This is bad news for marketers.   Before Gmail’s added the “Promotions” tab, businesses could send content to their email subscribers and only have to worry about avoiding their “Spam” filter – which they pretty much mastered.   But now, marketers …

Email Marketing Trends for 2018

Email marketing continues to have one of the best ROI ratios of all online marketing channels.  However competition is still fierce, so it is important to understand which factors can mean the difference between a response from an email recipient or another unopened email that lands in their trash folder.  In this post we will discuss 3 factors, although not …

3 Tips for Gaining Highly Engaged Email Subscribers

Technology and communication methods continue to change and evolve. However, email still remains the most used digital form of communication. Globally, over 200 billion emails are sent every day. Email marketing can help you engage with targeted consumers and ultimately drive revenue. Also, every dollar spent on email marketing generates an average return of $38 in revenue. Therefore, it’s important to not …

Thought Leaders – Hack Their News

  What is a thought leader? A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. Why should you care about thought leadership? You should always be aiming to build yourself or your brand as thought leaders in the industry because this goal, once …

Listen And Hear Through Noise What’s Coming Your Way

  Business and listening are closely related. Succesful entrepreneurs listen to the customer needs and great revolutionary products and services. Listening makes us smart. We do not gather information required to innovate by talking. We do it by listening. “When people talk, listen completely. Most people never listen.” ― Ernest Hemingway Today listening landscape has changed. It is not enough …

Email Marketing Trends: So…When Should I Send My Campaign?

When it comes to email marketing, every challenge tends to circle back to the same issue: When should I really send my email? After all, you can sit and design the perfect content, create the right layout and have the best subject line…but if the email is sent at an inopportune time, it can often feel like a wasted effort. Here are …