RedCappi Blog: Insights and Tips for Successful Email Marketing
How to Slice Your Email List For Better Results?
Have you just stepped into the world of email marketing? The chances are that you may not be entirely familiar with the concept of segmenting emails. There's only so much you can get out of sending generic messages to everyone on your list. Not only will people be...
How To Maximize Revenue From Email Marketing – Infographic
Learn how to maximize revenue from email marketing with the following detailed infographic.
Promotional Emails Part 2: 4 Types
It may seem like casting a wide net is good, and free email marketing is something that you can't afford not to take advantage of. Think again. The more notifications customers see from you, the more likely they are to send you to the spam folder. What Are Good...
Promotional Emails Part 1: Why Do You Need it?
Long before the email marketing campaign, promotional content was plastered on plaques and screens high up in the sky, and pedestrians would pause to scan them for useful information. Smaller scale marketing could be signs posted in shop windows or on a standing...
Follow-Up Email: Why Is It Important? – Infographic
There are enormous benefits of sending a follow up email. Read more about it in the following infographic.
Promotional Emails Part 3: 4 Steps to Writing An Appealing Promo Email
For business owners who cater to other businesses, each client generates much more revenue than an individual, which is why the stakes are higher. That's also why losing a single client can cause a major dip in revenue, and gaining a new one can send it through the...
Tactics For Mobile-Friendly Emails – Infographic
Ever wondered how you can send mobile-friendly emails. Read about tactics for mobile-friendly emails in the following infographic.
Email Personalization: What’s All This Rage About?
There’s no exaggeration to say that we all are overwhelmed all the time due to the heaps of information we encounter daily. The overwhelming number of promotional messages, advertisements, devastating news, work stress and personal life demands take a toll on us. This...
Email Newsletters vs. Email Marketing: What’s The Difference?
Email newsletter and email marketing are the two most-confused terms in the digital marketing world. After all, we use the same tools for both. However, there are many differences between both. And if you send a newsletter as email marketing, you’ll be making the...
Mobile-Friendly Campaign: Best Practices of Email Marketing
Smartphone devices are winning the battle, whether it’s online shopping, email marketing or social media marketing. Practically, the likelihood of your audience opening your emails on the desktop is lower. So if you want to drive user engagement and compel them to...