Protect Your Brand – Three Email Marketing “Don’ts”

In the age of social media you might think that email marketing has lost its effectiveness, that it is too old school to include in your company’s marketing plan.  Yet the numbers show a very different story.  According to Entrepreneur Magazine, 72% of consumers say that they prefer brands to communicate with them by email, and 91% say that they …

Three Important Email Marketing Best Practices

Email continues to be one of the most effective business marketing tools available.  In fact, according to Wordstream, “59% of B2B marketers say email is their most effective channel in terms of revenue generation.”  Yet many companies struggle with improving their email marketing ROI.  With that in mind, here are three email marketing best practices to make sure that your business is getting …

Why You Need an Email Autoresponder

One of the most powerful tools in email marketing is that of the email autoresponder. It’s also, unfortunately, one of the most ignored. While an effective autoresponder sequence can single-handedly guide the success of a business, it’s often perceived as complicated, overwhelming, and frustrating. Luckily, it doesn’t have to be this way. An autoresponder email sequence (sometimes referred to as …

How to Organically Grow Your Email List

An email list is an important piece of any marketing strategy, but it doesn’t do you much good if there aren’t subscribers. Because of this, list growth is a constant concern. Unfortunately, it can often feel difficult to grow your list effectively. There are paid marketing avenues, but those can become expensive. Luckily, it’s possible to grow and nurture your …

Use an Email Address Checker the Right Way

Having dead email addresses on a mailing list is a nuisance to everyone involved. It wastes resources and gives a false picture of the list’s reach. If your business has too many of them, it can get blacklisted on suspicion of spamming. Running the addresses through a validator helps to keep the problem down. There are several ways to do …

4 Ways To Avoid the Spam Folder in Email Marketing

Email marketing has become a go-to method for generating leads and nurturing customers due to massive reach potential. With an expected 254.7 million U.S. email users by the end of 2020 (up nearly 21 million from 2015), no marketer can ignore the power of this medium. With great power comes great responsibility, however. Spam traps, trigger words, and anti-spam laws …

Using Email To Reach Your Audience

In the digital age, connecting with your audience has never been easier and despite this, there is increasing competition and new technology to learn. Learning how to effectively reach your audience via email and is crucial to getting noticed in the modern era. With people checking their email numerous times a day, mastering this approach can help your business soar …

How to Utilize Autoresponder Sequences for Lead Generation Forms

One of the best methods for lead generation is the old “contact us for a free consultation” or “contact us for a free proposal” method, where you have a short form that the interested party fills out and sends to your email inbox. It’s very effective and still used by the majority of businesses that generate leads online. In fact, …

4 Strong Ways to Better Segment Your Email List in 2018

Email segmentation is a powerful technique for your digital strategy. According to Hubspot, segmented and targeted emails generate 58% of all revenue. That’s more than half of revenue driving from one source. You see, email segmentation allows you to send personalized emails that truly resonate with the recipient. Opposed to a general email for the masses, you can speak directly …

How to Offer Remarkable Content to Your Email Subscribers

Growing and nurturing your email list is the lifeblood of your business. The more qualified leads you have coming into your funnel, the more opportunities you create to hone and build relationships with your list, thus, moving them closer to the buying decision. Content is the fuel that helps convert your subscribers into customers. Therefore, nurturing your list with useful, …