The Halloween Aftermath Purge

You know you are all guilty of it… swiftly sifting through all the candy your kids collected during their trick or treating feats, selecting to keep the best ones out of the newly collected stash, only to turn around and re-treat the candy you don’t want. This is what is known as the Halloween Aftermath Purge! This idea of purging …

Banner Fashion

Yes. You that’s right, banner fashion. How else can your emails pack a cool vibe without the latest threads… banners, of course! Banners are the first draw for audiences and dressing your emails in a hip, catchy banner has every power to shore up an incredible campaign. In a world where technological advancements and innovative gadgets are running the world, …

Take the Holidays By the Reigns!

This is the time to be planning your holiday campaigns, not at the last minute when the holiday push is already in full swing. Get organized now and think about what types of promotions you wish to run and if you will be offering any incentives or coupons. You want to be among the first to suggest your product/service as …

Changing the World

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race …

Blessings & Thanks

“Kind words are such a blessing to the needful, if one but knew the pleasure that they bring.”   John McLeod In light of the omnipresent craziness surrounding all of us, particularly as we delve into the approaching holidays, it seems only fitting that we take a moment away from the hustle in our daily plights to grow and gain, …

Growing Your Email Contact Lists

Building permission-based email lists is vital to securing your web presence via email marketing and networking your brand. Email marketing affords us a multitude of other opportunities at our fingertips, beyond the initial exchange of a business card or a single direct postcard mailer. Whether you are introducing new products, offering special discounts or promoting seasonal items, or if you …

Welcome Blog

 We are so excited to welcome you to RedCappi’s new blog!   From his dangerous crib in the Los Angeles jungle gym comes Cappi, a disillusioned diaper dealer and agitated retailer. In 2008, when spanked with the slowing of economy and decreasing diaper sales, Cappi realized the importance of web presence and email marketing for his diaper business. Cappi implemented …