Pinterest for your Business…Yeah or Nay?

Is Pinterest among the social media tools that you need to be using right now? Yeah or Nay. Among the likes of the leading social media tools out there that have become well-to do household names, comes Pinterest. By now, the name Pinterest has probably crossed paths with your ears in reference to a new social media tool, and it …

Taking the Guesswork Out of Email Marketing

Email marketing is a powerful and persuasive marketing tool to build strong customer relationships. Besides connecting with current customers and attracting new ones, email marketing solutions establish trust and a certain comfort level between you and your subscribers, which nurtures routine repeat business and referrals. However, instead of every email campaign, promotion or newsletter always going for a fast sale, …

Verbalize with Fonts

Ever consider the speaking power of fonts? Your selection of a font in any given campaign is like an exclamation point at the end of a sentence. Fonts say plenty about your company’s vibe and stamp mark the impression you are looking leave! I am simple…Whether you are creating a short one or two item promotion or a lengthier informative …

6 Tips for Better Email Marketing Content

1. Revolve Around a Goal: Designing email campaigns revolving around a centralized goal is vital to creating effective cohesive campaigns that can enhance your business into becoming more professional. Email newsletters and regular promotions bearing an air of familiarity, thread different communications together to transform your simple small business into a real brand! 2. Write Well: Think about it. Your …

4 Ways to Cut Down Complaints and Unsubscribes

1) Target: As you get on your way to stacking up more and more contacts and growing your email marketing lists, it is important to keep list segmentation in mind. Email lists may be segmented based on commonalities between certain contacts that makes sending targeted email campaigns speak more to the recipient. It is not always wise to send every …

Sustaining Momentum With Email Marketing

Why be nostalgic about that “ooh-la-la” feeling you got once the doors of your business opened for the very first time and the excited charge that flowed through your veins in that instant of self accomplishment? This is the amazing fervor that we must strive to hold onto to for all time, to ride the coattails of our own enthusiasm …

Taking Advantage of the Smartphone Explosion

One more hooray for Apple, as it’s most recent phenomenon, the Iphone, has officially defeated RIM’s Blackberry phones and other less email-friendly smart phones. The current smart phone explosion has had a tremendous direct impact on email marketing in general by making it easy to access, read and respond to email newsletters and messages in your inbox with a single …

3 Simple Tips for Simply Effective Email Campaigns

There is a classic scenario in the real estate world known as the “cookies in the oven” trick, where brokers bake a batch of delectable cookies to incite a feeling of warmth in the house to be viewed for sale. While most real estate agents are probably keen on this idea, only the elite moguls are privy to the newest …

Rewards for Rewards

  Many businesses have introduced the concept of “Rewards” into their business model, and Starbucks is of the leading companies visibly promoting points per drink. The Starbucks Rewards program endeavors to reward and thank loyal customers for patronizing Starbucks business, wherein benefits are determined based on the number of “Stars” earned through visits made. The Starbucks model has three levels …

A Brick and Mortar Boost

Whether you run a flower shop, nail salon, restaurant, real estate agency or any other offline business, you CAN benefit heavily by implementing email marketing into your overall marketing efforts. If you already have a list of email contacts, than great, you’ve already begin the process and can get going in no time. If you don’t however, no worries, you …