RedCappi’s Anti-Spam Policy tolerates only permission-based email. Our products and services may not be used for the sending of spam. All messages sent by means of RedCappi products and services shall be in compliance with our Anti-Spam Policy, the CAN-SPAM Act and regulations thereunder and all other applicable U.S., state, local and international laws in your jurisdiction (including but not limited to Canada’s Anti-Spam Legislation and any other policies and laws related to unsolicited emails, spamming, privacy, obscenity, or defamation, copyright and trademark infringement and child protective email address registry laws).
What is SPAM? Email SPAM, also known as junk email or unsolicited bulk email (UBE), involves sending identical, unsolicited, bulk email messages to numerous recipients via email.
The CAN-SPAM Act: The Bureau of Business Protection Business Center has set forth a Compliance Guide for Business, with a rundown of CAN-SPAM’s main requirements:
Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.
What happens if you SPAM or attempt to send SPAM? Since spamming is against our service agreement, our Terms and Conditions and Anti-Spam policy, any customer found to be using RedCappi for spam will have their account terminated and absolutely NO REFUNDS will be issued. We might charge you additional fees if your spamming causes an ISP (Internet Service Provider) filter/block resulting in service interruptions for other RedCappi customers. Such additional fees may include $100 penalty for each resulting spam complaint.
You are responsible for ensuring that (1) your emails do not generate a number of spam complaints in excess of industry norms, and (2) for making sure that you do not host inappropriate, unauthorized, illegal or infringing website content. RedCappi, in its sole discretion, shall determine whether your level of complaints warrants cancellation of services and RedCappi reserves the right to suspend or terminate your account as such.
We take spam complaints very seriously. If you feel that you have received spam by way of RedCappi, please tell us about it at firstname.lastname@example.org. Make sure to forward us the email you are reporting and explain why you feel it is spam.