Automation has taken over every aspect of our daily lives. Whether it’s business or day-to-day chores, automation is there one way or another. Automation tools in marketing have expedited the process of email marketing.

Instead of manually doing the workflow, you let the software take over and send emails by setting criteria triggers. Email marketing software is a powerful tool to bring in more traffic and connect with existing ones.

Here’s what you should look for in an email marketing software:

5 Characteristics of Exceptional Email Marketing Software

Selecting the right service is important because it’ll determine your reach, convert leads into customers and increase brand visibility. However, finding the right service provider can be a tad bit tricky.

Don’t worry, though, because we’re here to guide you through the process.

1. Operational Deliverability

You may have crafted an engaging email with a linking strategy and photos, but it all goes in vain if the target audience doesn’t receive the message. Email deliverability is the biggest issue in email marketing software services.

You need to look for a service provider with active and timely deliverability. You can establish your reputation as a good sender by keeping a pulse on email deliverability. RedCappi’s deliverability score feature allows you to test your email’s deliverability and what works best for the audience.

2. Automated Journey Builder

Automated email software has the highest return on investment. The automated journey eliminates the need for manual intervention and creates professional workflows that engage prospective clients. Our campaign creator allows you to personalize emails with its responsive editing feature. Just drag and drop the content and images to design an email.

3. Personalized Content

Personalization is key to engaging customers via emails. An effective email marketing software should have a personalization feature to position your brand accordingly. At RedCappi, our mobile-friendly software adjusts the content and images depending on the contact’s screen, e.g. desktop, mobile, or tablet. You can import and edit images and send emails to address your subscribers by their name.

4. Integrate Socials

An exceptional email marketing software should help you increase your reach. One way to do that is by integrating your socials. You can generate more leads by posting your email marketing campaigns to your social media accounts. This drives brand visibility and brand awareness but also increases customer loyalty.

5. Contact Segmentation

Email marketing software should allow you to create and segment your contact list. It makes the marketing campaign a lot easier. You can use our segmentation tool to separate the lists of contacts depending on demographics and other dynamics.

Team members using laptops

We offer an email automation tool and bulk email sending option. Our software is equipped with all of the aforementioned features and more. Sign up to RedCappi today and enjoy free email marketing solutions. Alternatively, you can watch the demo to understand how our software works.