Technology and communication methods continue to change and evolve. However, email still remains the most used digital form of communication. Globally, over 200 billion emails are sent every day. Email marketing can help you engage with targeted consumers and ultimately drive revenue. Also, every dollar spent on email marketing generates an average return of $38 in revenue. Therefore, it’s important to not only create engaging content and messaging for your email marketing strategies, but it’s also important to build an audience of interested email subscribers. This article will discuss a few effective techniques and ideas for building an email list that will help your business make money.
Tip #1: Useful Information is Key (and Free!)
Incentives don’t have to (and shouldn’t always be) monetary. Which incentives will be most effective for email sign-ups will be dependent on your business and your end customers. However, a lot of the best incentives are informational. Providing information to your subscribers is free for you (other than your time) and useful for your audience. If people are on your website, it is typically because they think you are a thought leader or have some type of competitive advantage in your industry. Providing a white paper, pamphlet, or some other type of helpful, exclusive information to new subscribers will often incentivize people to subscribe to your email list.
Tip #2: Incentives, Incentives, Incentives
Information is important but there are a large number of ways in which you can incentivize your website visitors to sign-up for your email list. Be creative with incentives but always make sure they are providing value to your customers. Some great examples of ways to incentivize email subscribers would be the offering of giveaways, affiliate advertising opportunities, educational courses, exclusive content, and long-term benefits for email subscribers. People are hesitant to give out their emails unless they are receiving something of value in return – make sure you’re providing this value with your incentives.
Tip #3: Build a Strong, Likeable Brand
Being likeable is necessary for getting email subscribers. Create captivating content and a product/service that connects with your audience. Customers will be more willing to sign-up for your email list if they can trust you and connect strongly with your brand and its personality. If you’re supposed to be funny, be funny. If you’re supposed to be emotional, be emotional. This is part of the reason that content marketing has blown up in recent years and why strong brands outlast their competition.
Email is only one part of your complete marketing mix. However, building and reaching an email list of engaged individuals can prove to be one of the most powerful (and cost-effective) digital marketing channels if used properly. Contact us today to see how Red Cappi can help you manage your email marketing campaigns!
(All statistics used in this article from Constant Contact’s, “10 Eye-Opening Email Marketing Stats You Need to Know”, April 2017)