There is a classic scenario in the real estate world known as the “cookies in the oven” trick, where brokers bake a batch of delectable cookies to incite a feeling of warmth in the house to be viewed for sale. While most real estate agents are probably keen on this idea, only the elite moguls are privy to the newest man on campus, the onion… yes the onion! Chef Meg Galvin, Healthy Cooking Expert at SparkPeople.com recently described the power of the cooked onion to ignite a “let’s stay for supper” feeling into the walk-through of the home and especially how the “beauty of the onion is that outcomes are endless.” A person visiting any home for sale can put their own imaginary twist on this culinary delight, and this proves a most unique breakaway from the cookie cutter cliché, putting your stamp on a most unique sales experience.
Follow these 3 Simple Tips for Simply Effective Email Campaigns below to transport the success of the onion effect to your business’s email marketing efforts.
TIP 1: Display a Relevant Message
Much like the beauty of peeling away layers of onion to reveal a sweet central core, the best email marketing tools help you create a united layered appeal crafted around a strong central message. You want your audience to know and trust you off the bat, and this means everything from your email’s Subject line, your Banner and first glance visual appeal should all bear relevance to what you are writing about.
TIP 2: Create a Simple & Catchy Look
Who said simple has to be boring? These days, businesses alike are ascribing to the “less is more” quotient, where the message to be conveyed is highlighted by transparency in brevity. And it goes without saying, in today’s fast-paced daily grind, subscribers are likely to respond to shorter, simpler email campaigns and email newsletters that spell out the promotion directly and “get to the point” quickly.
TIP 3: Get Permission to Send
SPAM is the enemy and a growing number of businesses are being blacklisted from sending email campaigns through traditional ISP’s. Don’t fall into the trap of ruining your reputation before you have even really started. It is vital to get permission to send by enlisting the help of email marketing tools like Signup forms, both storefront and on your website, confirming Tradeshow contacts and making sure that every contact on your email list has opted in to receive communication messages from you. The best email marketing softwares are equipped with teaching tools, ranging from tutorials, blogs, and videos to guide you through a successful campaign.