Most business owners know that you need a good list of subscribers if you want to have a successful email marketing campaign. However, if they aren’t opening their emails, it isn’t going to work. Because of this, your subject lines are almost as important (if not more than) as the information that is in them!
Here are some tips for writing subject lines that make your subscribers open your emails.
Stick to short and simple subject lines.
MailChimp conducted a survey on email subject lines and found out that people prefer to open emails that have short and simple subject lines. Because of this, try to keep your subject lines under 50 characters. Longer subjects seem to get glossed over, so make your point and move on!
Use numbers in your subject lines.
This works especially well with lists. Many people will open emails, just to find out what the top five or ten reasons are. They create curiosity so, when making lists, always include a number.
The same can be said with questions.
If your subject asks a question, your subscribers are going to want to open it to see what is going on. If you are having a sale, instead of telling them about it, ask them if they want to save fifty percent. If you have tips for them (about anything), ask them if they are struggling with that problem. Let them know that you can help.
You should always make the subject line short and to the point. Subscribers need to know exactly what they are getting every time that you send an email. Numbers and lists are very popular too. People will open the emails, just to see what the five or ten reasons are. The same can be said when you ask questions. It gets people curious, so they are more likely to open your emails.
You also need to make sure that you offer value with every email that you write and let your subscribers know exactly what that is. Calls to action in the subject line can also make people want to open them.
Contact us for all of your email marketing needs.