How to Grow Your Email List Organically

When it comes to growing an email list, most resources will suggest using paid traffic. And while this method can be fast and effective, it can also be effective. Organic traffic is not only free, but it can often result in highly qualified leads. Here are a few tips for growing your email list organically: 1. Create a free opt-in, …

How to Set Up Your Autoresponder Sequence

You already know email is an important asset for your business. But how do you maximize it? How do you turn a new subscriber from a prospect into a paying customer? And how do you do so in a consistent, replicable way? The answer lies in email autoresponders. Not only does an autoresponder sequence automate the process of sending email, …

Protect Your Brand – Three Email Marketing “Don’ts”

In the age of social media you might think that email marketing has lost its effectiveness, that it is too old school to include in your company’s marketing plan.  Yet the numbers show a very different story.  According to Entrepreneur Magazine, 72% of consumers say that they prefer brands to communicate with them by email, and 91% say that they …

Three Important Email Marketing Best Practices

Email continues to be one of the most effective business marketing tools available.  In fact, according to Wordstream, “59% of B2B marketers say email is their most effective channel in terms of revenue generation.”  Yet many companies struggle with improving their email marketing ROI.  With that in mind, here are three email marketing best practices to make sure that your business is getting …