How to Avoid the Spam Folder When Doing Cold Email Outreach

The spam folder is the dreadful enemy of every marketer that uses cold email outreach to drum up new business. Cold email is a common in the B2B industry and it’s something many businesses and startups do to find clients. However, when you attempt to scale it, you start to find that your emails land in spam the majority of …

3 Tips for Avoiding Gmail’s “Promotion” Tab

According to ReturnPath, less than half of all Gmail users ever open the “Promotions” tab in their email.   This is bad news for marketers.   Before Gmail’s added the “Promotions” tab, businesses could send content to their email subscribers and only have to worry about avoiding their “Spam” filter – which they pretty much mastered.   But now, marketers …

Email Marketing Trends for 2018

Email marketing continues to have one of the best ROI ratios of all online marketing channels.  However competition is still fierce, so it is important to understand which factors can mean the difference between a response from an email recipient or another unopened email that lands in their trash folder.  In this post we will discuss 3 factors, although not …

3 Tips for Gaining Highly Engaged Email Subscribers

Technology and communication methods continue to change and evolve. However, email still remains the most used digital form of communication. Globally, over 200 billion emails are sent every day. Email marketing can help you engage with targeted consumers and ultimately drive revenue. Also, every dollar spent on email marketing generates an average return of $38 in revenue. Therefore, it’s important to not …