email subject lines

Email Marketing Trends: 6 Best Practices for Effective Subject Lines

Did you know that 33% of email recipients use email subject lines to decide whether or not to open an email? And 69% of email recipients drop emails as spam based on the subject line. Now more than ever, businesses are turning to email marketing campaigns to notify customers of goods and services. Every aspect of an email campaign is integral …

Redcappi email marketing software

Start Your Email Marketing Right

As social media flourished, many businesses wandered away from their email marketing, assuming it was an aging medium. In fact, if email marketing had a voice, it would steal a quote from Mark Twain: “The reports of my death have been greatly exaggerated.” Email marketing is alive and well, driven, paradoxically, by the rise of social media. As of 2016, …