Email Marketing Trends — How to Keep Your Emails Short and to the Point

We all know that one of the current email marketing trends is to keep your emails short, simple, and to the point. However, many people do not realize the small, seemingly insignificant, things they include in their emails that are really unnecessary. Here are five ways to cut down on unnecessary items in your emails. Do Not Include More Than One Promotion. Don’t include …

Improve Open and Click-Through Rates By Using GIFs and Reminder Emails

Do you have a lot of email subscribers, but you feel that the click-through and conversion rates are a little too low? These three tips can help you improve open and click-through rates. Include GIFs People love GIFs. GIFs are images that are really short, few-second videos that play over and over again. Including a cute, funny, or humorous GIF is bound …

Engaging Subscribers with Contextual Emails is Marketing’s Carpe Diem Moment

Big box online retailers have known for years that customizing product displays based on their customers’ purchase histories can be a key to up-selling. Engaging subscribers with contextual emails takes a page from this playbook and expands on it. Why Contextual Emails are no Longer Optional In a word, the consumer has been spoiled. Leveraging available information to provide your …