3 Ways to Use Instagram Photos to Enhance Your Email Marketing

As you begin to optimize your email marketing campaigns and learn some the structural aspects of email marketing, it has important to experiment with what is included in the content of the email. A quick way to leverage social media to help with this, is to use your Instagram photos to assist with promoting and engagement in the actual email. …

5 Tips for Building an Email List Offline at Expos and Trade Shows

Introducing your newest product or service to the business community as well as consumers is easiest at a trade show or expo event. Interestingly, this is also an excellent occasion for building an email list offline. Hand out brochures. Glossy brochures are part of the trade show presentation. Encourage email sign-ups for the regularly scheduled product or service updates and …

3 Email Marketing Trends That You Should Know About

As an email marketer, it is important for you to stay up to date with the latest email marketing trends. Here are three trends that you should consider employing for your own campaigns.   Send a Welcome Email   After a customer has signed up, you should send a welcome email within 48 hours of them signing up. This helps …

How to Improve Open and Click Through Rates With Personalized Emails

One way to improve open and click through rates in your email marketing campaigns is through engaging in what’s known as personalization. Personalization in much more than simply including the recipient’s name at the beginning of the email. Although that is helpful, everyone knows that the inclusion of their name is simply done by automation. Here are some additional ways on …