3 Ideas for Using Social Media to Boost Email Engagement

People no longer make buying decisions based on information they got from a single medium. So smart businesses take a multi-pronged approach to marketing. One example of such a multi-media approach is using social media tools to boost email engagement. Here are 3 ideas to help you do just that: 1. Upload your email list to your social media platforms. …

Email Marketing Trend: A New Way To Incorporate Video in Marketing Emails

Smart marketers are always searching for more effective ways to attract customers to their business. If you’re among them, you probably already use video as an online marketing tool. But do you use it in concert with your email marketing? If you do, it probably takes the form of including a hyperlink to one of your YouTube videos. That’s all well …

Personalize Your Campaign by Sending Contextual Emails

A common mistake we see in regard to marketing campaigns is over-generalization. You can’t engage subscribers by sending a one-size-fits-all message to your entire target audience.  There’s a reason you identified and segmented an audience, but that doesn’t mean all users within it are the same. A single demographic will contain every reaction possible to your marketing campaign.  To fix this problem, …

3 Effective Ways to Optimize Your Signup Form and Landing Page

One of the most effective ways to increase conversions is by continuously tweaking and bettering your landing page and/or signup form. Here are three tips on how to optimize your signup form and landing page to increase conversions and attract more business.   Optimize Your Landing Page for SEO   There are many people who rely on internal website traffic …